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32.6% Open Rates For Email Marketing Campaign For A Logistics Player | PISPL

About the brand

Parekh Integrated Services Pvt. Ltd. is in the business of providing high-quality logistics services that give customers a competitive advantage in the Indian market. A leading integrated supply chain service provider using innovative technology and processes to give end-to-end and to be a one-stop-shop for all its customers pan India.

Objective

Promote Services, Inform, Personalize, Attract & Engage

Category

Logistics & Supply chain management

Ingredients

Full Digital Suite

Case study subject

Email Marketing

Delivery Overview

While most of the email marketing strategies often include adding the promotion at the end of the email. Parekh Integrated Services Pvt. Ltd, one of the top integrated solutions companies in India, had a vision of promoting the latest updates in the company to their existing customers. We managed to create an attractive, engaging & creative infographic and sent it out at a standard time on a weekday.

Impact

The goal was of creating awareness and promoting services that the brand offers. The infographic mailers increased the open rates by 32.6%, click rate of 3.3% as well as B2B engagements resulting in better awareness.

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