About the brand
Purnartha is a SEBI-registered equity investment advisor, with offices in 8 cities in India. They cater to a diverse base of domestic, NRI and institutional clients. Their investment philosophy of investing and creating a financial portfolio of high quality stocks has beaten benchmarks such as NIFTY over the long term.
Purnartha required leads of individuals who would invest 25L+ on an annual basis. Finding these HNI Investors using digital platforms was the challenge thrown at DigiChefs. We did this by running campaigns on Google & Linkedin. By showcasing the core USPs of Purnartha’s equity & investment advisory services, we ensured higher CTRs as compared to the competition.
Thorough keyword analysis to find TG in specific cities with higher HNI audiences and a more evolved understanding of investments (like Pune, Mumbai, Delhi, Bangalore, Ahmedabad, Kolkata etc) was conducted too. The communication for ads was revisited on a timely basis to increase CTRs, reduce CPLs and improve the conversion rates.
We ran ad campaigns in 8 different target markets, boosted CTRs by 23% and generated about 8087+ leads. Our lead quality ratio improved by 50%. We achieved an ROAS of 5.89X for the brand.
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