6X ROAS for A Wealth Management & Advisory Firm | Purnartha
About the brand
Purnartha is a SEBI-registered equity investment advisor, with offices in 8 cities in India. They cater to a diverse base of domestic, NRI and institutional clients. Their investment philosophy of investing and creating a financial portfolio of high quality stocks has beaten benchmarks such as NIFTY over the long term.
Lead Generation
BFSI
Paid Advertising
Paid Advertising
Delivery Overview
Purnartha required leads of individuals who would invest 25L+ on an annual basis. Finding these HNI Investors using digital platforms was the challenge thrown at DigiChefs. We did this by running campaigns on Google & Linkedin. By showcasing the core USPs of Purnartha’s equity & investment advisory services, we ensured higher CTRs as compared to the competition.
Thorough keyword analysis to find TG in specific cities with higher HNI audiences and a more evolved understanding of investments (like Pune, Mumbai, Delhi, Bangalore, Ahmedabad, Kolkata etc) was conducted too. The communication for ads was revisited on a timely basis to increase CTRs, reduce CPLs and improve the conversion rates.
Impact
We ran ad campaigns in 8 different target markets, boosted CTRs by 23% and generated about 8087+ leads. Our lead quality ratio improved by 50%. We achieved an ROAS of 5.89X for the brand.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Generated 6X ROAS & Relevant Website Traffic Increase by 80% | Nomadic Road
Generated 6X ROAS & Relevant Website Traffic Increase by 80% | Nomadic Road About the brand Nomadic Road is an exclusive expedition company that provides an alternative travel experience by offering Overland Motoring Journeys. Nomadic Road organizes expeditions for...
82.86% QoQ Growth in New Users Through SEO Optimization for Prolicious: A Healthy Snacking D2C Brand
82.86% QoQ Growth in New Users Through SEO Optimization for Prolicious: A Healthy Snacking D2C Brand About the brand Prolicious is a plant-based protein startup with varieties of Gluten-free snack offerings like Khakra, Thins, Breakfast Pre-mix, Pasta, etc. These...
A Remarkable Surge Of 69% In Organic Sessions In Less Than 8 Months For CDP India: A 30-year Old IT Company
A Remarkable Surge Of 69% In Organic Sessions In Less Than 8 Months For CDP India: A 30-year Old IT Company About the brand Prospering over a span of 30+ years, CDP India is an established and acknowledged entity in the field of Information Technology. They are an ISO...
Thinking Lab
How can social media campaigns benefits your SEO Strategies
As SEO Experts, there are a few traditional checklist strategies that one does in their campaigns things as on-page, off-page, and technical SEO optimization. Also otherwise unconventional strategies like using Google search ads for SEO campaigns, one such other...
Yatri-test
A Localised Infotainment Campaign Mise En Place ‘Mumbai Local’ is the city’s lifeline. It operates over 2.3K train services & carries over 7.5 million commuters every single day Most of the commuters spend their journey staring into their mobile phones. Among...
SEO and Google Ads: How to Use Them Together for Better Results
SEO and Google Ads. While both of these are strategies completely opposite to each other, they have one very important thing in common it helps businesses appear in top positions of Google. If both of these strategies are used in unity with each other they can give...