Empowering space with Trust and Innovation
Explore how DigiChefs built a fast, SEO-friendly website for James Electricals, achieving a 98 PageSpeed score and 100 SEO score with a premium UX.
Read the story ↗6X ROAS for A Wealth Management & Advisory Firm | Purnartha
About the Brand
Purnartha is a SEBI-registered equity investment advisor, with offices in 8 cities in India. They cater to a diverse base of domestic, NRI and institutional clients. Their investment philosophy of investing and creating a financial portfolio of high quality stocks has beaten benchmarks such as NIFTY over the long term.
- Objective
Lead Generation
- Category
BFSI
- Ingredients
Performance Marketing
- Case study subject
Performance Marketing
Delivery Overview
We implemented the below strategies to improve the quality & quantity of the leads:
- Demographic Specificity: Focused on age, income, and lifestyle to reach Purnartha’s ideal customers – HNIs and UHNIs over 35 in the locations (like Pune, Mumbai, Delhi, Bangalore, Ahmedabad, Kolkata etc) that they had sales presence in to improve end conversions.
- Creative Varianting: Based on thorough market research, we identified the pillars that are deeply impact decission making in this domain: Trust, Historic Performance & Investment Phylosophy. We created different content pieces based on these & used them in different consumer funnels to get the best results.
- User-flow Optimization: The customer workflow was redesigned smartly to encourage higher & relevant lead flow. Historic Performance & fees were clearly mentioned on the landing page to improve relevant leads. Multiple CTAs were added to improve lead generation mechanism.
Impact
- Improved Communication lead to boosted in CTRs by 23%
- Generated 8087 relevant leads in a period of 12 months
- Improved lead qualification ratio by 50%.
- Achieved an ROAS of 5.89X for the brand.
Speak With Our Experts To Know More About This Case Study
Recent Case Studies
Creative Showcase for RamBandhu
Explore the creative showcase for Ram Bandhu, a leading FMCG brand known for its authentic spices, pickles, papads, and ready-to-eat snacks. Discover impactful brand campaigns and creative executions.
Read the story ↗
Creative Showcase for Just In Time
Explore Just In Time, India's largest watch retailer with 90+ boutiques, 10,000+ watch styles, top global brands, expert service centres, and pan-India delivery for premium and luxury timepieces.
Read the story ↗
Creative Showcase Case Study 2026 Kadat
See how Digichefs created impactful social media creatives for Kadat through strategic content, creative storytelling, and brand building across multiple FMCG products.
Read the story ↗
Creative Showcase Case Study 2026 AllMiles
Read the story ↗
Amreesh Neon Creative Showcase Case Study 2026
See how DigiChefs positioned Amreesh Neon as an industry leader through strategic social content, storytelling and execution-led creative
Read the story ↗