6X ROAS for A Wealth Management & Advisory Firm | Punartha
About the brand
Purnartha is a SEBI-registered equity investment advisor, with offices in 8 cities in India. They cater to a diverse base of domestic, NRI and institutional clients. Their investment philosophy of investing and creating a financial portfolio of high quality stocks has beaten benchmarks such as NIFTY over the long term.
Lead Generation
BFSI
Paid Advertising
Paid Advertising
Delivery Overview
Purnartha required leads of individuals who would invest 25L+ on an annual basis. Finding these HNI Investors using digital platforms was the challenge thrown at DigiChefs. We did this by running campaigns on Google & Linkedin. By showcasing the core USPs of Purnartha’s equity & investment advisory services, we ensured higher CTRs as compared to the competition.
Thorough keyword analysis to find TG in specific cities with higher HNI audiences and a more evolved understanding of investments (like Pune, Mumbai, Delhi, Bangalore, Ahmedabad, Kolkata etc) was conducted too. The communication for ads was revisited on a timely basis to increase CTRs, reduce CPLs and improve the conversion rates.
Impact
Generated 1800+ Leads in 3 months.
ROAS of 6X for the client.
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