About the brand
Purnartha is a SEBI-registered equity investment advisor, with offices in 8 cities in India. They cater to a diverse base of domestic, NRI and institutional clients. Their investment philosophy of investing and creating a financial portfolio of high quality stocks has beaten benchmarks such as NIFTY over the long term.
Purnartha required leads of individuals who would invest 25L+ on an annual basis. Finding these HNI Investors using digital platforms was the challenge thrown at DigiChefs. We did this by running campaigns on Google & Linkedin. By showcasing the core USPs of Purnartha’s equity & investment advisory services, we ensured higher CTRs as compared to the competition.
Thorough keyword analysis to find TG in specific cities with higher HNI audiences and a more evolved understanding of investments (like Pune, Mumbai, Delhi, Bangalore, Ahmedabad, Kolkata etc) was conducted too. The communication for ads was revisited on a timely basis to increase CTRs, reduce CPLs and improve the conversion rates.
We ran ad campaigns in 8 different target markets, boosted CTRs by 23% and generated about 8087+ leads. Our lead quality ratio improved by 50%. We achieved an ROAS of 5.89X for the brand.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
#UpYourGame Influencer Marketing Campaign | Go Sport India About the brand GO Sport is a specialist in sports footwear, sports apparel & equipment. The brand houses 70+ legendary international brands like Nike, Asics, New Balance, Speedo, etc for the first time in...
#BiodermasGoodbooks Christmas Campaign | Bioderma India About the brand BIODERMA is a NAOS brand that has been passionate about serving skin biology for 40 years. They have invented Micellar water - Sensibio H2O and today it is the world’s best Micellar Water....
Crossword Bookstores Turns 28 | Crossword Bookstores About the brand Crossword bookstores is a renowned bookstore chain having multiple outlets across India. Objective Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic Category...
User experience and user interface principles focus on delivering usability, functionality, and visual design in the best possible way. A big part of understanding quality design is through research. Check out these awesome design templates to help you understand the...
2020 is finally ending, and it’s been wild. Now it’s time to look into the new year and figure out the best ways to adapt your business strategies. Since we can reasonably expect the flow of profit to remain online-based in the coming period, we decided to take a look...
Online events have now replaced real and physical events for quite a while since the emergence of the COVID-19 pandemic. Therefore, you no longer get surprised by receiving an email telling you about the suspension or cancellation of the events you wanted to...