Delivery Overview

1. Revamped Strategy:

   Transitioned Sunhalt’s brand page to an influencer-centric platform, focusing on content that resonates and builds relatability with our target audience.

2. Engagement Boost:

   Leveraged more memes, topical content, and moment marketing to increase engagement and stay relevant with current trends.

3. Influencer Marketing:

   Enhanced our influencer collaborations, integrating them with giveaways and contests to expand our reach and follower base.

4. Creative Approach:

   Shifted to concept-driven visuals, moving beyond product-only imagery to communicate our message more effectively.

5. Campaign Focus:

   Initiated numerous campaigns to maintain momentum and strengthen Sunhalt Gold’s market presence.

Static – Before

Static – After

Video – Before

Video – After

Metrics – Before

Metrics – After

Strategy we used?

1. We’ve evolved from being a brand to becoming a beauty influencer.
2. We combined the qualities of influencers by blending subject expertise (education) with entertaining empowerment to revamp our content and communication approach.
3. We prioritized human-centric content and current trends, dedicating 80% of our efforts to educational and entertaining material, while allocating the remaining 20% to product-centric content.