Marketing Objective

Campaign Name

#HaltTheHeatWave

Core Insight & Strategy

Insight:

• People love to step out of their homes, go out, soak in the sun but don’t realise how damaging heat waves can be- dryness, sunburn and premature aging!
• In fact, most of the times, people skip sunscreen because they consider it an inconvenience, especially due to lack of time. 
• Hence, our offline activity had to be impactful with high visibility. 

Strategy:

• Broad Direction: Position Sunhalt Gold as an essential, easy-to-use daily sunscreen solution for all skin types, addressing common barriers to regular sunscreen use.
• Purpose: Raise awareness about the risks of sun exposure and the protective role of sunscreen, using an engaging, memorable offline presence to build lasting connections with the target audience.

Delivery Overview

Instagram reels to build anticipation and awareness:

Pre-Event Teasers:

• Created short Instagram reels to tease the event to build anticipation and awareness for the upcoming Sunscreen Day event.

Event-Day Activation:

• To drive footfall to the Sunhalt Gold booth at Joggers Park, Andheri Lokhandwala, we engaged participants through interactive activities that highlighted the importance of sunscreen. The event attracted over 100 visitors and featured sunscreen-related quizzes (including questions about SPF) as well as fun games like Sunscreen Toss and Sunscreen Stack. Over 70 participants were rewarded with vouchers and samples, making their experience both educational and memorable.

Post-Event Content:

• To amplify reach and extend engagement post-event, we utilized digital storytelling by sharing Instagram posts that highlighted the event, including behind-the-scenes footage and user-generated content (UGC) shared by attendees. This approach generated organic reach and kept the conversation active, enhancing the event’s impact beyond the day itself.
• The campaign ran for one week, ensuring sustained engagement before and after the event.

Summary Of Results

Increased Brand Visibility: Elevated Sunhalt Gold’s reputation as a must-have sunscreen, especially during heatwaves, reaching 351K+ people organically on social media.

Audience Education: Enhanced understanding of the importance of daily sunscreen use, especially with SPF 50+ protection, with 418K+ video plays driving digital awareness.

Boosted Engagement: Strengthened brand loyalty and audience connection through both in-person and social interactions – with 491+ social interactions, sparking real conversations and deeper brand affinity.

Campaign Screenshots