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A Remarkable Surge Of 69% In Organic Sessions In Less Than 8 Months For CDP India: A 30-year Old IT Company

About the brand

Prospering over a span of 30+ years, CDP India is an established and acknowledged entity in the field of Information Technology. They are an ISO 9001:2015 certified company, providing best-in-class IT solutions, products, and services. Originated in 1991, CDP continues to enable cost efficiency and value delivery with an adaptive and futuristic approach. They take pride in serving a deluge of 1000+ clients all across India with offices in 6 distinguished cities, affiliating a strong and broad network. Their wide range of clientele includes Banking and Financial Sectors, Retail Distribution, Pharmaceuticals, Utilities, and Real Estate. CDP shares long-term, strategic alliances with world prominent OEMs, thus ensuring higher quality standards.


Organic Traffic.




Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

  • Objective: CDP India rejoined with us in February ’22 with the goal of boosting their organic traffic through our SEO practices.
  • Challenges: Lack of proper website optimization as well as improper hygiene on their off-page hindered their website ranking potential.
  • Solution: We optimized their meta-tags with low-volume, high-intent keywords, and also incorporated them into the website content and landing pages. Further, we improved their off-page profile by removing irrelevant links and creating a disavowal process. We also, focused on acquiring high-quality backlinks from high-authority domains that were relevant to CDP India, which yielded impressive results. In just 8 months, we saw an increase by 621 organic sessions with an overall rise of 69.53%, and an increase of 70.2% in clicks.


  • 69.53% Growth in organic sessions
  • Similarly, a rise of 58.36% and 61.28% is seen in our number of Users and New Users respectively, which resulted in bringing more traffic to the website due to our extraordinary growth in organic rankings
  • Achieved a remarkable average session duration of 21.17%  due to our choice of highly intentful keywords and page speed optimization
  • 58% rise in our organic Goal Completions owing to the usage of the right kind of content on the website
  • 70% increase in clicks and 124% increase in impressions (Sep ’22 compared to Jan ’22) by optimizing the website titles and meta descriptions
  • 48 of our focused keywords have shown significant improvement, out of which 29 are ranking on the first page
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