Core Insight & Strategy

• Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
• Started targeting medically relevant – non branded keywords to attracts more relevant & high intent customers to the website.
• Implemented a funnel-wise communication strategy. Created unique ad creatives tailored to specific customer who had previously visited from google to increase brand trust & recall. This resulted in an increase in conversion from Meta Platforms.
• Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs
• For Amazon, we also started using the defensive strategy so that no competitors ads show on our product page, while we target competitor ASINs to get better traction.

Delivery Overview

• Conducted extensive keyword research to identify non branded relevant keywords with high intent. This approach helped target new users with high intent of buying.
• On Meta, we created a strong remarketing strategy to build higher trust & showcase the superiority of our products as against the competitor.
• We created new creatives for the Meta Ads which also resulted in better cpc, ctr & conversions.
• On Amazon, we shifted our objective from conversions to vCPM for defensive strategy which resulted in more conversions at lower cost & better reach too.

Campaign Creatives