About the brand
A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions. Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.
To Generate Sales On:
Medical Equipments (Compression Stockings)
Core Insight & Strategy
- Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
- Started targeting medically relevant – non branded keywords to attracts more relevant & high intent customers to the website.
- Implemented a funnel-wise communication strategy. Created unique ad creatives tailored to specific customer who had previously visited from google to increase brand trust & recall. This resulted in an increase in conversion from Meta Platforms.
- Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs
- For Amazon, we also started using the defensive strategy so that no competitors ads show on our product page, while we target competitor ASINs to get better traction.
- Conducted extensive keyword research to identify non branded relevant keywords with high intent. This approach helped target new users with high intent of buying.
- On Meta, we created a strong remarketing strategy to build higher trust & showcase the superiority of our products as against the competitor.
- We created new creatives for the Meta Ads which also resulted in better cpc, ctr & conversions.
- On Amazon, we shifted our objective from conversions to vCPM for defensive strategy which resulted in more conversions at lower cost & better reach too.
- Meta Ads Conversion: Our performance in Meta Ads has witnessed a significant elevation, boasting a notable 60% surge in conversion.
- Google Ads Cost Per Conversion: Our Google Ads have achieved a significant 35% reduction in the cost per conversion.
- ROAS: Even after scaling up our budget we still manage to achieve a remarkable ROAS of 3.2X
- Revenue: Our revenue has experienced a steady month-on-month growth of 30%
- Amazon: We have received 16x ROAS on Amazon Ads, with minimum ACOS of 6%
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Spreading Smiles & A Lasting Impression With A 115% Increase In Conversions & 2.7 Million Impressions | Dr. Dento
Spreading Smiles & A Lasting Impression With A 115% Increase In Conversions & 2.7 Million Impressions | Dr. Dento About the brand Dr. Dento believes in deriving natural solutions to oral care problems. Products are technology driven & researched-backed, vegan,...
Delivering Happiness! Jeebly’s Reel Content and Moment Marketing for Social Media Strategy #JeeblyDelivery
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brandJeebly is a tech-driven last mile delivery logistics company delivering joy to our partners as well as individuals, empowering them to seamlessly manage their...
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand Technical Optimization: Our agency's strategic implementation of schemas, optimization for featured snippets, and creation of detailed FAQ pages, as well as...
So, is your website ready for the Interaction to Next Paint? In the realm of web development and user experience (UX), there’s a continuous quest for enhancement. Website owners and developers are consistently seeking ways to optimize their platforms to provide...
Do you know the world's largest video-sharing platform YouTube has announced new AI-powered advertising tools? These tools will enable the advertisers & brands, to connect with the suitable audiences and to optimize campaign performance. These are some AI tools...
Google is continuously updating its SGE. On October 12, 2023, Google announced a latest update to its Search Generative Experience (SGE), which is a greeting image using AI and Search for inspiration with SGE. We know that SGE is still in its early stages of...