Paid search, also known as pay-per-click (PPC) advertising, is a form of online marketing where advertisers pay a fee each time their ad is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) for relevant keywords. Keywords are the...
In today’s digital age, video has become an essential tool for businesses to engage their audience and increase conversions. According to a recent study by Cisco, 82% of all online traffic will be in the form of video by 2022. Video is also more likely to be...
Due to the third-party cookies, it has become more convenient for advertisers to track users as they browse the web and this has raised privacy issues for users. So to enhance the user’s privacy and security Google wants to eliminate this tracking capability....
Although email marketing has been around for decades, it remains one of the most successful ways to contact your target demographic. According to the latest results, email marketing is superior, with an amazing conversion rate of 2.3%, outperforming alternative...
As an SEO Specialist, One thing I always have to be prepared for Google to change rules. In my five years of experience, I have heard Google come up with some of the quirkiest algorithm names. I am sure like me you must have also wondered what they meant. Let’s...
In today’s digital age, where the internet is the go-to resource for information, local businesses need to adapt and embrace the power of Local SEO (Search Engine Optimization) and SEO services to thrive. Local SEO is a game-changer for small businesses, helping...
