Google’s Core Web Vitals (CWV) have become essential metrics for measuring user experience, and now they’re official ranking signals. If you’re in digital marketing or SEO, ignoring CWV is no longer an option. These metrics tell you how real users experience...
Running an eCommerce store in today’s competitive digital market? You can’t afford to ignore SEO. Having the right e-commerce SEO strategy is what separates you from page 10 oblivion on Google. Whether you’re launching a new online store or optimizing an existing one,...
If you’re investing in SEO but still missing out on voice search traffic, you might be making one of the common AEO mistakes. As search evolves into conversational, AI-driven responses, businesses must optimize for Answer Engine Optimization (AEO) or risk being...
Businesses are no longer staying ahead of the curve to be the best in their field; they are doing it for their survival. With cutthroat competition and ever-shifting consumer taste being the norm, it is hard to know whether what’s working today can work tomorrow as...
Working in an ever-changing industry like marketing can make automation feel like a superpower. It helps in every aspect of the task, from personalising, optimising, and scaling the efforts into something more significant. However, with AI creeping in and integrating...
What is AI being used for in digital marketing? Well, just about everything. From content writing to research, AI has proven quite useful. But beyond the buzzwords, there is a whole other side of AI application in digital marketing that is being used quietly to...
