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Enormous Influencer Marketing campaign having more than 1.7M Impressions and achieving Reach of 881k and Engagement of 78k for Raskik.

About the brand

Raskik collaborated with Yashraj Mukhate who is a popular youth icon, and created a brand jingle, in order to position itself as a fun, vibrant & energetic beverage brand that’s popular amongst the youth.

Objective

Engagement

Category

FMCG

Ingredients

Social Media Marketing, Influencer Marketing, SEO

Case study subject

Influencer Marketing.

Medium

Instagram

Delivery Overview

  • The whole focus was on the jingle and the hookstep which the influencers took up as a reel challenge. We tried to build up the whole campaign around the fun, refreshing and surprise elements. Also, with our trending hashtag, #ChakleSurprise we encouraged people to try Raskik and experience the surprise themselves.
  • Collaborated with Indian Music Producer, Composer & Social Media personality Yashraj Mukhate who is popular for his music such as “Rasode Me Kaun Tha”, “Pawri Ho Rahi Hai”, “Biggini Shoot”, etc. for the Raskik Jingle (https://www.instagram.com/reel/CR1WNPQIuzj/)
  • Collaborated with 35 Influencers which were mix of Macro and Micro influencers for the hookstep challenge. They were further divided into teams (Hookstep Hustlers, Freestyle Ustaads, Groove Masters, Rock’nRollers, Swag Steppers, Dazzling Duos, Dance Deewanes & Beat Breakers) and with the help of online voting, the audience selected the winner (#MadFlowMania).
  • Encouraged the audience to take up the challenge too and gave them the chance to win vouchers.
  • A fun AR filter was launched (CocoCatch) and every participant who scored above 60 in the game won an Amazon voucher of Rs.500. An online contest was also organised where 3 lucky winners, irrespective of their scores, won Amazon vouchers.

Impact

In this campaign, we achieved:

  • Reach: 8,81,457 (881K)
  • Engagement: 78,341(78K)
  • Impressions: 16,83,142 (1.7M)
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