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Generated 50k+ Video Views for a B2B Brand | Thermaissance

About the brand

Thermaissance redefines healthcare textile with a technology that successfully inactivates 99.99% of viruses, bacteria’s and fungi. They offer healthcare clothing (masks, ppe, scrubs, gowns, white coats, etc). Their products are reusable, non-toxic and recyclable. Thermaissance products help protect the people and our planet.

Objective

To generate maximum engagement & awareness

Category

Healthcare

Ingredients

Performance Marketing

Case study subject

Performance Marketing

Delivery Overview

  • Our June campaign, #MyCovidAngel, focused on appreciating real lives heroes and bring out their stories for our audiences to get inspired by.
  • We started to search for individuals who have helped others or those individuals who received helped from Covid Angels.
  • After curating stories from a Doctor, an Inspector and other heroes, we began social media promotions.
  • The campaign consisted of 6 posts in total. We started off with the teaser video which highlighted what we are up to, and introduced the campaign name #MyCovidAngel.
  • We shared 6 powerful, inspiring stories in the campaign, and closed it with a static post that invited people to share their stories with Thermaissance.
  • Lastly, we shared our Thermaissance protective masks and scrubs with the Covid Angels as a token of our appreciation.

Impact

  • On Instagram, we spent ₹2,279.62 and reached 67,600 users and generated 17,479 engagements at a cost of ₹0.13 per engagement.
  • On Facebook, we spent ₹2,780.10 and reached 50,465 users and generated 16,517 engagements at a cost of ₹0.17 per engagement.
  • We also promoted a video on both the platforms for which we spent ₹999.90 and reached 51,809 users and generated 49,010 video views at a cost of ₹0.020 per view.
  • With the help of this campaign, we deeply connected with our audience by sharing real life stories of real life heroes and encouraged people to stay positive.
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