Generated 50k+ Video Views for a B2B Brand | Thermaissance
About the brand
Thermaissance redefines healthcare textile with a technology that successfully inactivates 99.99% of viruses, bacteria’s and fungi. They offer healthcare clothing (masks, ppe, scrubs, gowns, white coats, etc). Their products are reusable, non-toxic and recyclable. Thermaissance products help protect the people and our planet.
To generate maximum engagement & awareness
Healthcare
Performance Marketing
Performance Marketing
Delivery Overview
- Our June campaign, #MyCovidAngel, focused on appreciating real lives heroes and bring out their stories for our audiences to get inspired by.
- We started to search for individuals who have helped others or those individuals who received helped from Covid Angels.
- After curating stories from a Doctor, an Inspector and other heroes, we began social media promotions.
- The campaign consisted of 6 posts in total. We started off with the teaser video which highlighted what we are up to, and introduced the campaign name #MyCovidAngel.
- We shared 6 powerful, inspiring stories in the campaign, and closed it with a static post that invited people to share their stories with Thermaissance.
- Lastly, we shared our Thermaissance protective masks and scrubs with the Covid Angels as a token of our appreciation.
Impact
- On Instagram, we spent ₹2,279.62 and reached 67,600 users and generated 17,479 engagements at a cost of ₹0.13 per engagement.
- On Facebook, we spent ₹2,780.10 and reached 50,465 users and generated 16,517 engagements at a cost of ₹0.17 per engagement.
- We also promoted a video on both the platforms for which we spent ₹999.90 and reached 51,809 users and generated 49,010 video views at a cost of ₹0.020 per view.
- With the help of this campaign, we deeply connected with our audience by sharing real life stories of real life heroes and encouraged people to stay positive.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in Impressions
Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in ImpressionsAbout the brand Honeywell tackles complex challenges in automation, aviation, and energy transition. We offer innovative solutions through our Aerospace Technologies,...
Expanding Horizons: Achieving a 221% Increase in Impressions and a 115% Boost in Conversion Rates | Nomadic Road
Expanding Horizons: Achieving a 221% Increase in Impressions and a 115% Boost in Conversion Rates | Nomadic RoadAbout the brand Nomadic Road is a premier adventure travel company offering unique, off-the-beaten-path journeys across some of the world’s most remote and...
50% increase in Instagram followers with 2.5X increase in organic engagement in 12 months: Revamping RBL Bank’s social media content strategy
50% increase in Instagram followers with 2.5X increase in organic engagement in 12 months: Revamping RBL Bank's social media content strategyAbout the brand RBL Bank, one of India's fastest-growing private banks, offers innovative financial solutions, including...
Thinking Lab
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment’s social media presence
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment's social media presence About the brand Meal of the Moment (M.O.M) is one of India's fastest-growing instant food & snacking brands. Available across...
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Digital Marketing for Real Estate: Boosting Your Property Sales Online
The real estate industry has undergone a significant transformation in recent years, with the advent of digital technology revolutionizing the way agents connect with clients and market their properties. In this comprehensive guide, we will delve into the world of...