Being a relatively new player in the real estate market when compared with biggies like 99acres and MagicBricks, getting periodically increasing organic footfall was a challenge. The market in Mumbai being cluttered was an additional difficulty. However, carefully customised approach of targeting the most relevant keywords in the sector were taken & its differentiating USP of commercial spaces listings was tapped into. This was combined with the efforts of building credible backlinks regularly by engaging in numerous off page activities. Advanced techniques like skyscraper technique in link building were used among others.