Generated 2K+ Quality Leads for One of the Top MBA Institutes based in India | IIM Kozhikode
About the brand
The Indian Institute of Management Kozhikode is an autonomous public business school located in Calicut, Kerala. The institute is a leader in post graduate programmes in various fields like Finance, Business Leadership, PHDs & executive programmes with Interactive Learning Mode for working executives.
- Generate qualified leads for their 3 programs:
- 1 year Full time MBA
- Post Graduation Program in Business Leadership
- Executive MBA Program
Education
Paid Advertising
Paid Advertising
Delivery Overview
- A thorough media strategy was created based on:
- User-flow Optimization: The customer workflow was redesigned smartly to encourage higher & relevant lead flow. Course curriculum & fees were clearly mentioned on the landing page to improve relevant leads. Multiple CTAs were added to improve lead generation mechanism.
- Demographic Specificity: Since there were 3 programs that we were working for & the audience for Full time MBA was freshers & working professionals, while the audience for Business Leadership & executive MBA was experienced processionals our campaign structure was created accordingly.
- Dynamic Optimization: Continuously Refined Targeting Based on Performance Data for Optimal Reach and Engagement
Impact
Generated 2K qualified leads in 3 months for all the three programs.
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