About the brand
The Indian Institute of Management Kozhikode is an autonomous public business school located in Calicut, Kerala. The institute is a leader in post graduate programmes in various fields like Finance, Business Leadership, PHDs & executive programmes with Interactive Learning Mode for working executives.
The programmes we focused on were PGP in Business Leadership and IIM CAT registrations. We used advertising platforms like Facebook, Instagram, Google & LinkedIn to generate leads for their programme and the CAT entrance exam.
Since both the target audiences were niche, we were to generate qualitative leads who can qualify for IIM K admissions criteria. We worked on Google search & LinkedIn inmail campaigns as our main as types for lead acquisition. Linkedin inMail campaigns helped for the leadership program & Google search for both programs. Generating traffic & leads through brand queries was easy and cheaper. Hence minimal budget was parked for Google ads. We also ran remarketing campaigns on Google display & Linkedin display and achieved a frequency of up to 5 per ad.
Generated 250 leads monthly for the leadership program at a CPL of Rs. 700-850.
Generated 2000+ leads monthly for CAT Registrations at a CPL of Rs. 100.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Delivering Happiness! Jeebly’s Reel Content and Moment Marketing for Social Media Strategy #JeeblyDelivery
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brandJeebly is a tech-driven last mile delivery logistics company delivering joy to our partners as well as individuals, empowering them to seamlessly manage their...
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand Technical Optimization: Our agency's strategic implementation of schemas, optimization for featured snippets, and creation of detailed FAQ pages, as well as...
Remarkable 52% Organic Growth in 6 Months with On Page SEO | SOS IndiaAbout the brand SOS Children's Villages of India is a non-governmental organization committed to the welfare of parentless children, women, and vulnerable families. With over 50 years of experience,...
In today's digital age, the role of chatbots and AI-powered customer service has become increasingly significant in India. As businesses strive to meet evolving customer expectations, they are turning to these advanced technologies to enhance their marketing and sales...
As an SEO Specialist, One thing I always have to be prepared for Google to change rules. In my five years of experience, I have heard Google come up with some of the quirkiest algorithm names. I am sure like me you must have also wondered what they meant. Let's talk...
In today's digital age, ChatGPT has emerged as a powerful tool for enhancing productivity and streamlining work processes. With the rise of artificial intelligence, ChatGPT plugins have become increasingly popular, offering a wide range of functionalities that can...