About the brand
The Indian Institute of Management Kozhikode is an autonomous public business school located in Calicut, Kerala. The institute is a leader in post graduate programmes in various fields like Finance, Business Leadership, PHDs & executive programmes with Interactive Learning Mode for working executives.
The programmes we focused on were PGP in Business Leadership and IIM CAT registrations. We used advertising platforms like Facebook, Instagram, Google & LinkedIn to generate leads for their programme and the CAT entrance exam.
Since both the target audiences were niche, we were to generate qualitative leads who can qualify for IIM K admissions criteria. We worked on Google search & LinkedIn inmail campaigns as our main as types for lead acquisition. Linkedin inMail campaigns helped for the leadership program & Google search for both programs. Generating traffic & leads through brand queries was easy and cheaper. Hence minimal budget was parked for Google ads. We also ran remarketing campaigns on Google display & Linkedin display and achieved a frequency of up to 5 per ad.
Generated 250 leads monthly for the leadership program at a CPL of Rs. 700-850.
Generated 2000+ leads monthly for CAT Registrations at a CPL of Rs. 100.
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