80,000 Reach On Social Media With Special Diwali Campaign | Jamunda Hills

Case Studies, Social Case Studies

About the brand

Jamunda Hills is a one of its kind second home project based in Igatpuri. It is owned by Nasik based GDC Group which is in the real estate business for over 35 years now. Spread over 300 acres, the project aims at being one of the finest vacation home destination in Igatpuri, which is quite in focus by the Govt. of MH to be the best holiday destination in Maharashtra

Objective

Awareness

Category

Real Estate

Ingredients

Full Digital Suite

Case study subject

Social Media Marketing

Overview

Jamunda Hills signifies serenity & a feeling of belongingness. It is a popular choice for a luxurious Second Home among buyers. So, for most, it is like coming home. Keeping that theme in mind, during the period of Diwali, DigiChefs created a campaign around Ramayana & Lord Rama’s return to his home. The story was told in a series of posts portraying cartoonised versions of characters at actual locations at Jamunda Hills.

Outcome

This special Diwali campaign had 10X reach of 20,000 in the first week itself. The engagement also saw a boost with increment of over 220%. By the end of the month, this 5 post series reached over 80,000 people. The ingenuity of the design also sparked conversations between audience & the brand with lead inquiries seeing a slight rise as well. .

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