There are different types of marketing using social media as a platform, one of them is moment marketing. Social media has provided a platform for consumers and brands to generate content and connect with others. It has also played a significant role in expanding online purchases and influencers.
After any event, commotion, error, or even a change in the weather, people turn to their apps for more information, which is where moment marketing does its part. Moment marketing basically is the marketing of trending topics or events. It helps in providing value to both customers and brands. Moment marketing is still not being fully considered as a strategy. Understanding the target audience of a brand and knowing which factors affect purchasing behavior would help connect with the customers.
What is micro-moment marketing?
Micro moment marketing creates valuable content for attracting customers with a short attention span. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped. The best examples for moment marketing are:-
How can the use of moment marketing enhance engagement in the food sector?
Moment marketing is still not being fully considered as a strategy. Understanding the target audience of a brand and knowing which factors affect purchasing behavior would help connect with the customers. Brands should understand the stimulus point to enhance consumer engagement, it should be a priority to retain them in a globalized economy. The food sectors need to be creative and reach to the target audience at the right time to get the engagement and the best result from its marketing campaign. In India, Amul’s mascot has been carrying this moment marketing strategy to promote each and every event happening in and around the world.
Why should brands do moment marketing?
Brands should adopt the moment marketing approach for their product as it allows your ads to appear at the exact right time. It attracts more audience than that any other planned post. It also helps companies to stay in the conversation bringing relevance to how they market. It helps brands to spread well-timed and appropriate messages on multiple channels. It not only helps in jumping into the trends but also helps in spreading our own message across many channels.
Also read: How Much is Too Much of ‘Moment Marketing’?
