We’ve come a long way. We, as marketers. Marketers who’re ever obsessed with starting a conversation with that audience we think wants (or needs) to hear our message. From a time in the past when we thought a billboard was the best (and the only) way to tell a story,...
Every great story needs to be told, for, it is that very act which makes it so. Businesses today are promoting far more than just products & services. They are promoting stories that resonate with consumers, a skill that demands a compelling storyteller. Think...
Digital marketing is a fresh business vertical, it’s yet to be incorporated in our academics completely. As a result, we don’t have educated & experienced whales in this domain; everyone is still a fish (big, small or mere fingerlings). Time and again my students...
