In today’s dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At...
Who is an influencer? An influencer is someone who has the power to influence a larger audience and their purchasing decisions of others with their position, authority and relationship with the audience. Why should a brand do influencer marketing? Influencers can...