With the Covid-19 pandemic hitting businesses drastically, online streaming and gaming are booming during the crisis by changing the way Indian audiences consume digital media. What are over the top services? To put in simple words, Over the top (OTT) refers to any...
Who is an influencer? An influencer is someone who has the power to influence a larger audience and their purchasing decisions of others with their position, authority and relationship with the audience. Why should a brand do influencer marketing? Influencers can...
New technologies like AirPods, smart speakers, and connected cars have seen growth, making it easy for consumers to consume content and incentivizing creators to create high-quality content. In India, there is a rapid growth in Over The Top (OTT) audio platforms. The...
