Let’s face it, the organic reach on Instagram & Facebook has been facing a decline. This could be happening due to multiple reasons. Some of these reasons are,
- To favour paid content/advertising
- It is highly competitive as there are lots of users generating similar content.
Nevertheless, professional social networking, rather, the most common platform, LinkedIn is working great for users in terms of organic reach/engagement. Thus, it has to be a part of your marketing strategy in 2020!
With all that said, let’s get into the Top 10 tips on how to leverage LinkedIn in your digital marketing strategy, be it for personal branding or to create brand awareness for your business!
1. Optimize your headline & description
Your profile headline & description are one of the most important things on LinkedIn. It is like SEO for your profile. Always ensure that the headline & description of your profile is filled with relevant & targeted keywords. Google search uses this for indexing & ranking you for these keywords.
2. Avoid posting links
Post text-only updates that don’t include URLs leading away from LinkedIn. Its algorithm provides better reach when it knows that your audience will not have to leave the platform to view the content. If the post absolutely needs the URL, you can experiment by adding the URL as the first comment on your post.
3. Tag people & use relevant hashtags
Follow this practice for all your posts to increase organic reach or to users searching for specific topics. Also, keep in mind to use professional hashtags, funny/trending hashtags generally don’t perform as well on LinkedIn as they do on Facebook/Instagram.
Make sure that the people you are tagging engage with your content in some manner. If they don’t, LinkedIn algorithm might cut down your reach thinking of it as spam.
4. Start writing articles
Publishing relevant articles on LinkedIn is a powerful way to reach your target audience and generate leads. Linkedin also notifies some of your followers whenever you publish an article.
5. Best time to post
Since LinkedIn is a professional social network used by recruiters, salesmen, and business owners, it’s often used during work time. The best time to post is around 10 a.m. and 11 a.m in the morning. Weekdays tend to be the best days whereas weekends and after work hours tend to be the worst times to post on LinkedIn for engagement and visibility.
6. Comment/Engage with content relevant to your industry
When ‘User A’ comments on a post written by ‘User B’, this activity is visible to both the users’ followers in turn helping you to get more eyeballs on your content & gain potential followers.
7. Use native videos
This means that instead of posting a video on youtube & sharing the link on LinkedIn, upload the video file natively on LinkedIn. Optimal video length is less than 3 minutes.
8. Personalized message with connection requests
Sending a relevant and personalized message while sending connection requests can increase the probability of your connection request getting accepted. And subconsciously, the person on the other side may start engaging with your content too!
9. Create job postings
If you are hiring for your business, create a job posting as there are many people who use LinkedIn for job opportunities, this will help you get a lot more requests in a quicker manner.
10. Join engagement pods
Which means, you join different groups of people that have similar interests as you. As soon as you publish a post, many of them will engage with your article. LinkedIn’s algorithm is pretty simple and straightforward. More likes and comments you have in the first 30 minutes of publishing your post, the better reach you can expect.
Disclaimer: Do this at your own risk. Your profile/page can be banned by LinkedIn as this is a black-hat practice to get reach.
If you have any queries or doubts then feel free to reach out to me on firstname.lastname@example.org & I will be glad to help you out!