Delivery Overview

• We aimed to boost brand engagement and try out some latest Instagram features with this campaign.
• We also wanted to be informative. We wanted to educate the audience about the process of getting funded by Venture Catalysts, and wanted to inform them that not only will Venture Catalysts and 9Unicorns help them grow and increase their market size, but they can also help increase product visibility, and ultimately help attain Unicorn status.
• We created Q&A based engagement posts. Using the latest Instagram ‘Invite Collaborator’ feature, we collaborated with 9Unicorns as it is similar to Venture Catalysts in many ways. Thus we decided to use this new feature to our advantage and double our reach.
• We posted a reel that depicted the stages of startup funding. The following content was designed considering all audiences types.
• The video depicted three main aspects of startup funding.
  1. Venture Catalysts helps shaping your idea.
  2. Venture Catalysts provides strength to your idea by getting Investors.
  3. Venture Catalysts gives you a grand launch.