70% Increase in Organic Traffic Using SEO for a Prominent Adult Products Marketplace

Delivery Overview

• Though the brand is one of the finest in the country in the adult products segment, they were struggling when it came to their organic traffic on Google.
• The website was built on Shopify and hence came with a set of its own challenges from the SEO perspective.
• DigiChefs was given the challenge to increase the traffic using technical optimization, content addition & a solid backlink strategy.
• From the content optimisation perspective, we increased the keyword density for top 10% keywords which contributed 60% of search volume on Google.
• We also created relevant new collection pages to target specific keyword phrases more accurately
• Product descriptions were enhanced & new blog content was added alongside regularly.
• The technical issues including duplicate product pages, internal linking issues, pagespeed issue was resolved by our technical experts.
• Our SEO expertise enabled them to rank for some of the most competitive keywords in the segment, otherwise dominated by some local players.
• The local players would adopt black hat SEO techniques to rank, and we had to figure out a way to beat them using sustainable white hat techniques.
• We also occupied 0th result or featured snippets for several keywords generating a lot of traffic too.
• We also fetched backlinks from some very good and high DA websites to achieve this feat.