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70% Increase in Organic Traffic Using SEO for a Prominent Adult Products Marketplace

About the Brand

The brand is one of the oldest and most popular adult products shop in India. They have one of the top celebrities as their brand ambsassador too. They sell sexual wellness products for men & women both and have some of the top brands in the world in their portfolio.

Objective

E-Commerce

Category

Lifestyle

Ingredients

Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

  • Though the brand is one of the finest in the country in the adult products segment, they were struggling when it came to their organic traffic on Google.
  • The website was built on Shopify and hence came with a set of its own challenges from the SEO perspective.
  • DigiChefs was given the challenge to increase the traffic using technical optimization, content addition & a solid backlink strategy.
  • From the content optimisation perspective, we increased the keyword density for top 10% keywords which contributed 60% of search volume on Google.
  • We also created relevant new collection pages to target specific keyword phrases more accurately
  • Product descriptions were enhanced & new blog content was added alongside regularly.
  • The technical issues including duplicate product pages, internal linking issues, pagespeed issue was resolved by our technical experts.
  • Our SEO expertise enabled them to rank for some of the most competitive keywords in the segment, otherwise dominated by some local players.
  • The local players would adopt black hat SEO techniques to rank, and we had to figure out a way to beat them using sustainable white hat techniques.
  • We also occupied 0th result or featured snippets for several keywords generating a lot of traffic too.
  • We also fetched backlinks from some very good and high DA websites to achieve this feat.

Impact

  • Bounce rate reduced by 12% during the same period
  • Shopify Revenue increased by 40% during the same time period
  • Ecommerce conversion rate improved by 15% using Conversion Rate Optimisation suggestions

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