Youtube is an audio & visual platform where people post tons of videos on a daily basis. These videos can be informative, fun, entertaining, tutorials, etc.
When it comes to ranking, YouTube is similar to Google. You can rank here based on the keywords you use. So, make sure you target the right ones which will help you reach your audience well.
Video descriptions are extremely important. Here, you can convey your message in detail which hasn’t been explained fully in the video. You can describe it in text format for your videos to rank for that particular niche.
1. Make those first 200 characters count:
You get to fill 5000 characters but what really matters is the first 200 characters. So, you need to make sure that you use the right keywords that describe your video well. This is because people will click on “show more” and that will increase your visibility.
2. Add CTA & links:
When you put a call to action in the description, it lets people know what action to take next. It is also a good practice to put in your social media links so that you can build a community around. You can also put the links to the products that you talked about in the video so that your audience can visit the links and buy the products.
3. Add some hashtags in the description:
Hashtags will help you reach the right audience on YouTube.
However, you need to make sure you don’t bombard the audience with too many hashtags. One is recommended to use 5 hashtags not more than that.
4. Use the video keywords again:
This will help the user to find your videos easily. You need to make sure that you include most of the important & ranking words in the description as it’ll expand your reach & visibility.
These tips will help you to gain organic reach. Long and on-point descriptions will also help your visitor to stay on your video for a longer period. Use links, hashtags & the full character limit for better results.
Also Read: The Unpredicted Growth of OTT Platform
