The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
About the Brand
The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique resorts. Present in over 50 locations, their goal is to create inclusive and welcoming spaces for global travelers.
Through diverse activities and events, The Hosteller fosters a sense of community, encouraging guest interaction and cultural exchange, enhancing the overall travel experience
Marketing Objective
- Increase Online Visibility and Traffic: The Hosteller aims to consistently attract traffic to its platform and improve its online presence.
- This objective was achieved through a seasonal keyword strategy, on-page optimization, UI and UX improvements, and local SEO optimization. The ultimate goal was to increase website traffic and visibility to drive organic bookings
Strategy
For The Hosteller, we embraced the dynamic nature of their seasonal trend-based business by carefully selecting and adapting keywords seasonally. This strategic approach ensures that we stay aligned with the latest trends, optimizing the content for relevant keywords to maintain a strong online presence
Delivery Overview
Landing Pages Optimization
We strategically crafted location-specific landing pages aligned with our seasonal campaigns. During the summer season when people visit North India, since there is a huge demand in travel interest, we prioritized our focus in optimizing for this specific region. Our campaign was completely tailored in this way to tackle the seasonal demand approach. Simultaneously, we not only ensured the location pages were optimized but also a comprehensive plan of optimizing hostel pages, providing detailed information on amenities. This approach aimed to capture local search interest while presenting a compelling and well-detailed offering for potential guests on the website.
On-Page Optimization
To complement the seasonal keyword strategy, we implemented effective on-page optimization techniques. This includes optimizing targeted pages with essential on-page elements, such as meta tags and structured content seeding. Additionally, we established a robust internal linking structure across our extensive website. This meticulous approach has contributed significantly to our improved rankings.
User Interface (UI) and User Experience (UX):
User Engagement and Conversions were top priorities. We achieved this by optimizing UI/UX, including clear header tags for content readability, compelling content, and strategically placed CTAs to keep visitors engaged and drive conversions. Given our predominant mobile audience, we emphasize mobile-friendliness and page speed, employing techniques like WebP images, CSS/JS preload, and minimal external scripts for a seamless and speedy browsing experience.
Local SEO Optimization:
Our local SEO strategy extends to optimizing our Google My Business (GMB) presence. This comprehensive approach aims to improve our search rankings, boost visibility in local search results and on Google Maps. The result has been a substantial increase in local traffic, driving notable business growth. Along with this we made sure that there were positive reviews of our hostels on travel advisory sites like tripadvisor, makemytrip for which we had an extensive ORM plan.
Google Analytics (Apr’23 to Jun’23 Compare to Jan’23 to Mar’23)
Google Search Console (Apr’23 to Jun’23 Compare to Jan’23 to Mar’23)
Impact
After implementing a range of optimization strategies, which encompassed landing page and on-page enhancements, technical improvements, content refinement, and UI-UX enhancements, alongside targeted local optimization efforts, our client’s website witnessed a remarkable enhancement in its overall performance.
When comparing (Apr-Jun’23) to (Jan-Mar’23), several key metrics have showcased remarkable growth like:
- Total users experience – Increase by 68.0%, while new users spike by 53.76%, attracting both existing and new visitors
- Sessions surge – Increase by 76.0%, indicating a substantial rise in website traffic and heightened user engagement
- Organic clicks – Surge by 37.9%, signaling a substantial boost in organic visibility and click-through rates
- Impressions – Growth by 47.9%, reflecting a considerable expansion in website visibility
- Conversions – Remarkable increase of 62.6%, showcasing the impact on user engagement.
- Average position improves by 18.18%, showcasing enhanced search engine presence
- This data underscores a positive trend for sustained growth across key metrics
Further demonstrating the success of the optimization efforts. These statistics collectively highlight the positive impact of optimization strategies on website performance, emphasizing the effectiveness of these approaches in improving visibility, user experience, and search engine rankings
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