Digital marketing has proved to be a solid way of exponential growth for businesses and organizations. It contributes to brand exposure and worldwide reach. It is also less expensive than traditional forms of marketing.
Various charity groups had substantial financial challenges during the Covid-19 outbreak. As the hurdles appeared monumental and demanding, digital marketing may be an invaluable tool for your charitable organizations. Online digital marketing provides fascinating new fundraising prospects. It aids in communicating your organization’s goal and vision and expanding its reach.
Here’s how the social welfare industry can take advantage of digital marketing to promote itself!
- Paid Advertising
Pay-per-click (PPC) marketing aids in driving visitors to your website and is frequently connected to top-tier search engines.
Once Google Grants have accepted your application, you can freely advertise your organization and activities. This will enable you to quickly direct visitors to your website and utilize the PPC technique as a tool for keyword research. You may experiment more and test a wider range of keywords to attract the most “qualified” traffic—that is, users who stay on your website and engage with it.
- Email Marketing
Email marketing is a low-cost strategy for luring new sponsors and supporters. By crafting ads tailored to those populations and utilizing calls to action to keep them connected to you, you can segment your audience into multiple lists and increase donor retention. Email campaigns are a great method to communicate with contacts, reach a large number of interested parties at once, and give a lot of information.
List segmentation can assist in providing consumers with a more individualized experience. Similarly, campaign personalization increases campaign success rates too. Emails have open rates of 29% and click-through rates of 41%. Conversions and engagements increase as a result. To enable your readers to subscribe easily, it’s crucial to have a strong call to action.
- Video Marketing
Strong video campaigns may make a huge difference in the digital environment, where video is king.
You may utilize video in direct marketing campaigns in addition to using it as a vlog or a permanent post on your home page. Utilizing video in your emails may increase landing page conversion rates by 80% and double or treble click-through rates. Even one word in a subject line, “video,” increases email opening rates by 19%.
The most crucial thing to keep in mind while making videos is to use powerful images to evoke an emotional response in the audience. After all, over 60% of viewers of non-profit videos go on to donate.
- Search Engine Optimization
One of the key actions to increase ranks and deliver relevant organic visitors to your website is search engine optimization. By optimizing your website, you can make sure that users can find your business and that search engines can properly index it. You should strive to adopt the following behaviors:
- Make your NGO website responsive to mobile devices for a useful user experience
- Increase website loading speed to improve user experience
- Have a good website UI to make navigation easier
- Follow a strong SEO strategy
- Social Media Marketing
Facebook is a platform for companies to exchange images, status updates, and general news with individuals who follow or “like” them. Followers of your NGO visit your Facebook page to learn what’s happening in your business, view images of events and goods, and learn about upcoming events and items.
A quick, succinct, and simple approach to interacting with your audience is through Twitter. It is one of the finest channels for your NGO to spread the word about its mission and notify funders of your projects.
Due to its focus on business and professionals, LinkedIn stands apart from other social networking platforms. The ideal way for your NGO to use LinkedIn is to upload articles and other content that can spark discussion about the issues that you want people to be aware of.
Finally, Instagram offers companies the ideal chance to provide insights into their brand identity in a visual, creative, and engaging way. Instagram can assist your NGO in posting images of its operations as well as images that educate people about its cause and objective.
If done correctly, digital marketing can boost sales, enhance brand recognition, and amplify the profitability of your organization. To understand this better, let’s take a look at this blog about some leading social welfare organizations that have benefited from digital marketing.