Digital Marketing Case Studies For Social Welfare Industry

By Digichefs | November 28, 2022

by Digichefs | Nov 28, 2022 | Blog, Digital Marketing | 0 comments

Let’s take a look at how some of the well-known social welfare industry brands boosted their brand presence with our digital marketing expertise!

Young Volunteers Organization is an NGO in Mumbai, which is based on the crowd-sourcing model. They had 0 admin spends taken from the donations and currently collect approx. INR 10L per month from donations.

They wanted to improve their social media presence, but only through organic means. DigiChefs engaged in this CSR activity as a partner of the NGO. Our goal was to supply them with excellent campaigns and material that will assist them in communicating their message. We also designed many campaigns for their blood donation event. We created Whatsapp stickers, which were widely utilized by all volunteers and were well received by recipients. The new approach to the content resulted in a 100% increment in organic engagement and a 43% increase in organic reach within just a quarter!

SOS Children’s Villages is an independent, non-governmental and non-profit organization working for the holistic development of parentless children, women, and children belonging to vulnerable families. SOS Children’s Villages began working with us to improve organic traffic and rankings. We conducted an in-depth traffic study and discovered keywords with significant search volume and the potential to rank higher. We also estimated traffic for the next four quarters, giving us an idea of how well the website can function. Performing frequent improvements and modifications, publishing articles on popular themes, and establishing backlinks on high DA websites, everything contributed to the website gaining traction. 

We at DigiChefs helped them enhance their website traffic and these were the results that we got:

• We witnessed a 24.67% improvement in the last 8 months of sessions compared to the prior year
• The number of users and new users visiting the site increased by 23.02% and 20.53%, respectively, as compared to the same time period last year
• With an improvement of 18.09%, the average session time increased
• The overall number of clicks and impressions grew from 53.7k to 58.7k and from 743k to 911k, respectively

Dutolo stands for Dustbins & Toilets Locator. It simply aims at helping fellow citizens locate the nearest dustbins & toilets wherever they are. They cover 2 major cities currently, Mumbai & Chennai, and are completely crowd-sourced! This app was built keeping the Swachh Bharat Abhiyan in mind.

The DigiChefs team brainstormed numerous ideas on the drawing board to advertise the software unconventionally and covertly. We worked on developing one of the most creative screenplays ever written to discuss one of the most routine issues. The video was then advertised to a targeted TG, who responded magnificently, resulting in great brand visibility.

Because of its creativity, the video received over 1 million views and over 340K views on Facebook alone. The total number of video views across platforms surpassed 750K, making it one of the month’s most popular content pieces.

Want to know how your social welfare organization can benefit from our digital marketing expertise? Check out this blog to explore our services and get in touch with us!

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