Email marketing is still one of the best ways to engage customers digitally, with an ROI of 3800%. To make this possible, organizations should have the right tools for email marketing.
Here are some of the best email marketing tools and their key features:
- Omnisend: Omnisend was built with eCommerce businesses in mind. This tool is known for providing email marketing, SMS marketing and web push notifications for eCommerce customer journeys.
- Constant Contact: Another great email marketing tool is Constant Contact. The tool is renowned for being reliable and having good customer support. If you need a set-and-forget solution, Constant Contact is one to consider.
- ActiveCampaign: ActiveCampaign is an email marketing tool with advanced marketing automation functionality and integration into the CRM system. It will be a good fit for businesses that are willing to advance their email marketing efforts to the next level.
- Sendinblue: Sendinblue is a relatively new but very promising email marketing tool. This is an affordable yet powerful tool that offers a wide range of marketing automation features. It is a good choice for those seeking a comprehensive email marketing solution.
- ConvertKit: As its name implies, ConvertKit was created with bloggers and content creators in mind. This tool helps establish a relationship with the audience.
- SendPulse: This is a cost-effective email marketing tool that provides a free package to its users up to 500 subscribers. It also provides SMS and web push marketing services.
- Moosend: This email marketing service is known for its automation features that allow businesses to automate their email campaigns and create personalized customer journeys.
- HubSpot Email Marketing: HubSpot Email Marketing is a part of HubSpot Marketing Services that provides email marketing, CRM, and landing pages.
- MailerLite: It is a friendly email marketing service that provides email marketing and automation tools. MailerLite also provides drag-and-drop email templates.
- MailChimp: MailChimp is one of the most popular email marketing services among businesses and freelancers. It is easy to use due to its intuitive interface.It has various features such as email templates, automation, list management, reports, and more. Mailchimp is a good choice for businesses of all sizes.
- Drip: Drip is an email marketing service that is specialized in e-commerce businesses. Drip segments the customers according to their purchase behavior.
Essential Features of Email Marketing Tools
When choosing an email marketing tool, it is important to look for the following essential features:
An easy-to-use interface: It should feature an easy-to-use interface that can be learned easily and used by beginners.
Drag-and-drop email editor: The email marketing software must feature a drag-and-drop email editor to facilitate the creation of beautiful emails.
Email templates: You need the software to have email templates for you to be able to start off quickly.
Segmentation and targeting: The email marketing software must allow you to segment your email list and then target specific subscriber segments.
Marketing automation: You require the software to have marketing automation capabilities to help you automate your email campaigns.
Reporting and analytics: The email marketing software should give you the reporting and analytics tools that you will use to monitor your email campaigns.
In addition to the essential features listed above, you may also want to consider the following factors when choosing an email marketing tool:
Cost: Email marketing tools come with different costs, starting from zero to hundreds of dollars per month. You should keep in mind how much money you want to spend when selecting an email marketing tool.
Number of subscribers: Certain email marketing tools have a cap on the number of subscribers you can have. Check whether the email marketing tool you are planning to use can handle both your existing and growing number of subscribers.
Integration: An email marketing tool needs to integrate well with your other marketing tools including website, CRM, and social media accounts.
Conclusion
Email marketing is a powerful marketing technique which can help you reach your target market, create relations, and make your sales. All you need is to select the appropriate email marketing tool and use it to meet your marketing objectives.
Hopefully, you have found useful tips on how to choose the best email marketing tool as well as the features of the most effective email marketing tool.
