Are you planning to start a new business? Or do you already have a business set up? You might think that having a generic logo along with a tagline is more than enough to create an identity for your brand. But that’s not true. People can’t simply look at a logo and...
Was the same question that occurred to me this morning when I had just gotten up and asked my phone to start my morning routine by saying, “Hey Google, Good Morning”. My virtual assistant quickly wished me back, took my phone off silent, started narrating...
The digital wave has brought with itself easy accessibility to the web, quick ways to build your own content platform (or a blog) and ways to quickly load it with tremendous quantities of content. Now that we have millions of blogs around the web, bringing traffic to...
It is no secret that Data Analysis is an integral part of Digital Marketing. However, unknowingly, a lot of marketers and business owners are inferring incorrect insights from Google Analytics, eventually jeopardizing their digital strategy. Let’s take a look at the...
Do you have a chat functionality on your website? If yes, there’s a very good chance you would agree on the power of a chat with your sales executive and conversion rates via the same. Well, conversational websites are the next big milestone in this direction....
What exactly is a User Persona? It is a fictional character carved out from your target group. These user personas will even have a name like real people. It’s like picking up your ideal customer and listing down their characteristics. Why is a User Persona...
