Cruise bookings for CruiseMeOut using paid advertising

Case Studies

About the brand

CruiseMeOut is a pioneer in enabling cruises bookings across the globe at highly competitive prices. The brand aims at providing high quality experience for niche tourists who wish to explore the sea while relaxing in one of the most luxurious cruises around the world.
Objective

Cruise Bookings & Online Sales

Category

Travel & Tourism

Services provided

Full Digital Suite

Case study subject

Paid Advertising

Overview

To identify an audience which would enjoy a cruise was like finding a needle in a haystack. We created campaigns across Google & Facebook to create custom audience sets and judged their reactions via multi-variate A/B testing to understand their sentiments. Once a potential audience set seemed to take active interest, remarketing using special offers & upcoming cruises pushed the audience over the fence, helping in transactions.

Outcome

Targeted ads helped improve lead generation by over 40% quarter on quarter. Optimising these ads on a consistent basis yielded high quality leads offering better conversion. The end online sales grew by over 25% quarter by quarter.

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