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What is a good copy?

Is it something that should be Witty? Smart? Sharp? Short? Not Necessarily. It should be simple and easy to understand.

A good copy is something that serves its purpose. Your purpose can be anything. Does it largely depend on who you are writing for? Yes, it is. You should know your audience. Understand what they want to read and what they do not want to read.

Sometimes the nature of a requirement could be a simple straightforward message that’s easy to understand.

So, be mindful about why and who you are writing content for. That should help you become a better and more effective content writer.

Follow this mantra by our Creative Director, Sarvesh Blanc to crack the code of copywriting! We talk about content writing and copywriting like they’re the same, but they aren’t. But these mantras can also be somehow useful for content writing as well.

Also read: 5 Things To Focus On For Copywriting


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