4X Reach & 2.5X Engagement: Exploring the Journey of a Startup Through #AdventuresOfStartups Campaign for 9Unicorns, India’s Leading Accelerator Fund
About the Brand
9Unicorns, a leading startup accelerator in India, invests in early-stage companies across diverse sectors. With a portfolio of over 150 startups and a total investment exceeding $100 million, 9Unicorns is dedicated to nurturing innovation and entrepreneurship. Backed by a network of 500+ mentors and industry experts, 9Unicorns provides comprehensive support including funding, mentorship, and market access, driving startups toward rapid growth and success
Engagement
BFSI
Social Media Marketing
Delivery Overview
- Venture Catalysts (Incubator) and 9Unicorns (Accelerator) collaborate to support startups through every stage of investment, offering invaluable advice on building confidence with investors and pitching ideas effectively.
- We created the #AdventuresOfStartups campaign to introduce Rahul and his startup journey in a dynamic comic book format, showcasing his progression from acceleration to incubation.
- Introduced Rahul and his business, setting the stage for his entrepreneurial journey.
- Highlighted Rahul’s selection by 9Unicorns and the initial investment received, demonstrating the accelerator’s support in the early stages.
- Showcased 9Unicorns facilitating Rahul’s pitch to larger investors, aiming to secure additional funding for his startup.
- Illustrated 9Unicorns’ role in guiding Rahul through networking, mentoring, and lead generation to foster business growth.
- Focused on ongoing mentorship by 9Unicorns post-investment, aiding Rahul in navigating challenges and optimizing business operations.
Campaign Creatives
Impact
- 4X Increase in Organic Reach: The engaging storytelling approach of the campaign resonated with the audience, resulting in a substantial increase in organic reach
- 2.5X Boost in Engagement: The innovative presentation of Rahul’s journey fostered a deeper connection with the audience. This led to a significant boost in engagement rates, with followers actively commenting, sharing, and participating in discussions about the campaign.
Most Popular Case Studies
Empowering space with Trust and Innovation
Empowering space with Trust and Innovation About the brandJames Electricals has built its reputation on trust, referrals, and consistently dependable work. Over the years, the brand has become a trusted partner for residential, commercial, hospitality, IT park, and...
Creative Showcase Case Study 2026 Amreesh Neon
Creative Showcase Case Study 2026About the Brand For over 48 years, Amreesh Neon has been transforming retail spaces with its comprehensive design solutions. With an experience of nearly five decades, Amreesh Neon has established itself as the leading branding...
Sunhalt Gold Valentine’s Campaign Case Study | AI Storytelling
#SPFMadeItPossible - Valentine’s Day Campaign for Lupin Pharma’s Sunhalt Gold About the brand Powered by Lupin, Sunhalt Gold is revolutionizing sun protection with modern UV defense care trusted by top dermatologists. Committed to innovation and dermatological...
Thinking Lab
How Social Commerce Trends Are Changing the eCommerce Playbook
There was a time when social media and online shopping had very clear jobs. One was where people wasted time and watched random videos. The other was where they went with a plan and checked out. Those lines have disappeared, and social commerce trends are the reason...
Performance Marketing Pricing Models: CPC vs CPA vs ROAS Explained
Performance marketing is all about results. But before you launch a campaign, there's one important decision to make: how will success be measured? Should you pay for clicks, conversions, leads, or revenue? The answer depends on your business goals. Choosing the right...
Google Ads vs Meta Ads: Which Channel Delivers Better ROI for Indian Brands?
If you've ever run digital advertising, you've probably asked this question: Should I invest in Google Ads or Meta Ads? It's one of the most common debates in performance marketing. The problem is that the answer is rarely as simple as choosing one over the other....
