Creating a brand identity in the education market requires selling content in the most straightforward and easy-to-understand way possible. As a result, many educational businesses see LinkedIn, Instagram, and Facebook as excellent marketing platforms. If you want to know more about how the education sector utilizes digital marketing strategies then you should check out our case studies of our clients from the education industry.
The Indian Institute of Management Kozhikode is an autonomous public business school located in Calicut, Kerala. The objective was to gain maximum leads for PGP in Business Leadership and IIM CAT registrations. We used advertising platforms like Facebook, Instagram, Google & LinkedIn to generate leads for their program and the CAT entrance exam.
Generated 250 leads monthly for the leadership program at a CPL of Rs. 700-850.
Generated 2000+ leads monthly for CAT Registrations at a CPL of Rs. 100.
By providing programs on cutting-edge technologies and functional domains that are essential for their success, our next customer, Holistic Skills, is playing a crucial role in addressing the training needs of people, businesses, and institutions.
We built a simple and sober website by setting up all of the key pages and ensuring that all technical features such as Page Speed/Mobile Speed Optimisation, Social Media Integration, Contact Form, Conversion Rate Optimisation, and so on were successfully performed.
The entire project was finished successfully, and the website went live 45 days after the client’s commitment.
Somaiya Vidyavihar is a multidisciplinary educational facility that serves more than 39,000 students in a variety of academic fields. Our conversion tactics were successful, and we soon began to receive a good amount of leads at a lower CPL than anticipated.
8,752 leads were achieved for engineering.
810 leads were achieved for sports.
Arena Animation is an animation and multimedia education firm that has trained over 450,000 students over the past 23 years. Their goal was to test a hyperlocal campaign that would deliver leads to certain centers to enhance their student base in those centers.
Generated up to 85% SoV in some places, with an average SoV of 65%.
Generated tailored leads for each center to maintain enrollments and saved media funds that were often parked with traditional advertising without measurable returns.
If you’re interested in learning more about how these education businesses were able to use digital marketing effectively, then read this article.