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We understand how frustrating and disheartening it can be when you’re not seeing the results you want on Instagram, despite all your hard work. The good news is, you’re not alone. Many people struggle with the same issues, and there are things you can do to turn things around. By incorporating some social media marketing strategies and making strategic changes, you can finally build the engaged following you deserve. So don’t give up just yet – there’s hope for your Instagram yet!

1. You aren’t posting unique content
There are at least a billion accounts on Instagram and if every other person uploads the same type of content, it’s obvious that people get bored of it, isn’t it? People would want to follow you if you are uploading something new, something unique, something that isn’t being done by others on the platform.

2. You aren’t consistent
You don’t have to be perfect, you just need to be consistent. Show up every day- on feed, on stories, on life, that’s how people will start to remember you and connect with you. You cannot expect results if you just put up a post once a week and then disappear.

3. You aren’t trying out the new features
Be it reels, link stickers, or “Add yours” stickers on stories, collaboration posts on feed, or any other new Instagram feature- if you aren’t using them, what are you waiting for? Instagram loves to push its new features to its audience, therefore, using them is an amazing way to grow organically.

4. You aren’t caring enough about what your audience wants
To grow on Instagram, it’s very important to know who your audience is and what they like/want to see on your page. If your audience enjoys transition reels, post more of it. If your audience enjoys watching daily vlogs/ BTS on stories, post more of it. While yes, it’s important to post what you like, it’s also important to post what your audience likes- find the perfect balance between these two and your audience will be hooked on your content.

5. You aren’t engaging with others on the platform
You might be wondering why it’s important to engage with other creators & brands on Instagram, isn’t it? Well, it helps in your page getting noticed by more and more people, and it helps in building a good relationship as well. In fact, it is one of the best ways to attract more people to your profile & increase your followers and engagement. But an important thing to remember about this is don’t leave just an emoji on someone’s post and expect to get noticed, leave meaningful comments & genuine compliments/feedback only!

In the fast-paced world of social media marketing, it can be tough to stand out from the crowd. But with the right strategies, you can boost your presence on Instagram and attract a larger, more engaged audience. Let me be honest with you – it is going to take some work on your part. However, you can start seeing the results you want with a little bit of hard work and perseverance. So don’t give up hope! You can achieve a lot with Instagram in 2023 if you try these strategies.

Also Read: Why Should You Post Reels?