It’s no surprise that the digital marketing industry is booming with the rise in the number of internet users. Digital content is constantly consumed by people, which opens an easy portal for every industry to market their products and services to the right...
The travel and tourism sector is now one of the most impacted by digital advancement. The travel and hospitality sector engages communities and ensures that its customers enjoy the greatest vacations possible. This has been enhanced with the use of digital marketing...
The last 2 years have redefined marketing strategies in the beauty and skincare industry. From traditional media to digital marketing, the shift has been substantially fruitful for the industry. But why was this change crucial? The answer to this is convenience,...
Over the last two years, the beauty & skincare industry has witnessed an enormous rise and one of the crucial reasons behind it is the power of digital marketing. From establishing a strong brand presence in the market to using analytics for evaluating...
Introduction: “There is a growing concern amongst digital marketers regarding the Instagram algorithm. In this digital age, it is imperative to understand how to use it proficiently and effectively”. The algorithm’s workings are yet to be known....
Social listening, also known as social media listening, is tracking and identifying platforms where the company, brand, or product is being mentioned and then analyzing them to create opportunities to act on. Social listening goes beyond the numbers to consider the...
