Over the last two years, the beauty & skincare industry has witnessed an enormous rise and one of the crucial reasons behind it is the power of digital marketing.
From establishing a strong brand presence in the market to using analytics for evaluating performance and expanding reach, all the way to tapping into the right audience and converting them into consumers, digital marketing has been a driving force for the beauty & skincare industry.
In recent times, influencer marketing has become a prime aspect of digital marketing. So, let’s take a look at how some of our top beauty & skincare brands have maneuvered this feature for their own advantage.
G&M Cosmetics, a natural, Australian skincare brand now available in India, generated brand awareness with the help of influencers across various social media channels, directing the audience to Amazon India, Myntra, and Flipkart.
The numbers secured through digital marketing were remarkable as mentioned below:
- G&M reached a colossal total of 2,943 distinct accounts
- G&M engaged with 11,921+ accounts
Coming to another leading natural skincare brand, that’s also vegan and cruelty-free, Sukin is an Australian skincare brand that’s now available in India. With the help of influencers and A+ content on Amazon India, Sukin garnered impressive brand recognition in the Indian market.
The numbers accumulated through digital marketing were spectacular as you can see below:
- Sukin reached a massive total of 1.9M unique accounts
- Sukin engaged with 3,03,114+ accounts
Another leading skincare brand that has leveraged digital marketing, specifically targeting the festive season is Bioderma India, known for their invention of Micellar water wherein:
- Bioderma India achieved an impressive reach of 5.75L on Instagram
- Bioderma India achieved an impressive reach of 28K on Facebook
But that’s not all as there was another exceptionally fruitful and mindful campaign for Bioderma India, whose sole aim was to generate social awareness amidst the pandemic scare. Bioderma India beautifully played a small but responsible role in the COVID era and that is reflected in the campaign.
- Bioderma India’s posts garnered a significantly larger reach
- Bioderma India’s posts were shared 3.5X more
Let’s take a look at another organic skincare brand, Organic Riot. Formulated in New Zealand, Organic Riot is a vegan friendly, paraben-free, and cruelty-free brand. Being a fairly new brand in the Indian market, its aim was to establish brand awareness and aggressively drive online sales.
- Organic Riot profitably impacted 1.65M relevant accounts
- Organic Riot’s revenue scaled up by 4X in 3 months while maintaining the cost per acquisition
In essence, all of these beauty and skincare brands had the principal objective of introducing themselves to the Indian audience, increasing visibility in the market as well as pushing their products. And these beauty & skincare brands actually managed to accomplish their goal promisingly by incorporating the right digital marketing tools and channels.
However, there’s another beauty brand, Yuana that we successfully elevated with website development. Their objective was strong branding with an aesthetically pleasing, and easy-to-navigate website and we built their customized website within a span of 2 months.
Now, while numbers are definitely more fascinating and define the success rate of digital marketing for any brand per se, it is also crucial to have industry knowledge. So, if you want to know how these beauty & skincare brands have leveraged digital marketing so advantageously, then read this blog here!