Let me ask you a million dollar question – does email marketing really work? There’s a ton of data from reputed organizations which show fancy bar graphs on how email marketing such a significant channel for acquisition as well as retention. To answer it in...
Facebook, the most popular social media platform with around 2.27 billion monthly active users, it is also the best social media advertising platform. Apart from the obvious fact of daily active users, there are a few more interesting statistics that make it so...
My article on personal branding was recently published on www.entrepreneur.com, a website read by the business community with a readership of 15 million people, every month. Having read a lot about personal branding in my digital career of 5 years, it...
We’ve come a long way. We, as marketers. Marketers who’re ever obsessed with starting a conversation with that audience we think wants (or needs) to hear our message. From a time in the past when we thought a billboard was the best (and the only) way to tell a story,...
It was 2008 when I was first introduced to a blogging platform that was slowing catching up among my peers. At a time when the concept of blogging itself was very new to me, the interaction with WordPress was like entering a whole new dimension. While Blogger was...
The past 2 years were quite eventful for the real estate sector in India. You were greeted with demonetization, then GST implementation and further RERA. Each of these 3 elements had much to do with the way real estate marketing was done for buyer leads generation....
