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There’s no denying that creating and thinking about content takes up a lot of time. Read ahead to know how to productively use your time in planning and creating content for all media platforms.  

We can’t deny that creating content is time consuming. One has to decide what they need to post, i.e, graphics, captions, correct hashtags, etc. In addition, the chosen content should be trendy and relatable enough to the audience so they interact and engage with the content repeatedly.

Everyone knows even if the content creation work feels hectic, the long term gains of it will always benefit your business. 

Posting unique content will allow you to:

  • Increase your audience
  • Increase the awareness of your brand
  • Attract more traffic

To get all of these you may have to invest time & resources heavily in content research and both of them are too valuable in today’s world. 

To Ensure That Your Time Is Properly Utilised, Here Are Some Tips:

1. Start Using Calendar

Dedicating specific time to your social media activities is very essential. One should set a goal to start a routine so that they don’t end up spending too much of their productive time. One should know what’s best for them, and should take a little time to be productive and maintain balance in their daily routine. Then stick to that schedule. 

2. Make Use Of A Scheduling Tool

The best part of today’s technology is you don’t have to sit and manually post every post on social media. There are many tools that help you to schedule your post in advance which needs to be published according to your chosen date and time. One should take advantage of these tools to save their time. A few ideal tools to schedule posts are Social Champ, Buffer, Hootsuite and Agorapulse.

3. Publishing again

Your content is only visible on social media for a short period of time if it is visible at all. As a result, it might be a good idea to share the same content multiple times. However, be strategic. Schedule your posts at different intervals of times and days. Change the blog title if necessary. Your business will become more diverse and more visible as a result. In addition, you’ll save time by not creating new content constantly.

4. Use curation to your advantage

Another great tactic for getting your content in front of a larger audience can be content curation. Share relevant content about your brand on a content curation site, such as BizSugar or ScoopIt. The content can be syndicated and shared with the site’s much larger audience, helping you save time and reach a broader audience.

5. Perform measurements if necessary.

You can determine what’s working and what isn’t on most of the major social platforms by looking at their detailed analytics. Keeping an eye on your progress regularly is crucial. You should decide what you want to achieve with your social media activities (i.e. reach and engagement on all social platforms etc.) and then measure the results. Try experimenting to find out what works the best for your brand. In the long run, this will save you a lot of time and energy.


As a final consideration, if you really don’t have time to handle social media, consider delegating the work to employees or outsourcing social media to any agency. Social media success isn’t based on a magic formula. Over time, you should see positive results as long as you put in an effort and are strategic about it.

Also Read: 4 Easy Content Idea Hacks for Amateur Bloggers


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