Digital marketing, when used effectively, may change the way people see your business, boost sales, and enhance profits. Digital marketing enables companies to make their products and services available to consumers in the easiest way possible. Whether it’s by creating an interactive internet presence or through sponsored social adverts, digital marketing proves to be very impactful.
Let’s take a look at how some of the well-known fashion and apparel industry brands boosted their brand presence with our digital marketing expertise!
Stitches & Seams was a new player in the custom clothing domain. They provide premium quality men’s apparel along with bespoke styling services. Starting with just formal shirts, the product range expanded to casual shirts, trousers, jackets & kurtas.
DigiChefs helped build the brand’s footprint online with thorough market study and competitor research. The mandate included everything from the brand name, company name, marketing collaterals, market positioning, and website. The marketing collaterals included items like visiting cards, standees, web banners, letterheads, etc.
Pressto is a leading dry cleaning and shoe, bag & accessory care brand worldwide with exclusive stores in 30 countries. In India, Pressto services are available in Bengaluru, Delhi/NCR, and Mumbai with over 40 exclusive stores.
The objective was to fix and optimize the website for the relevant keywords and rank ahead of the competitors. DigiChefs helped them enhance their website traffic by using the following steps:
- Page speed improvement
- Fixing all the website issues
- Competitor keyword analysis
- Optimizing the website with relevant keywords
- Performing quality backlinks on high-DA websites
- Focusing on a group of keywords to improve the keyword positions
The Glu Affair is an offbeat online fashion brand selling apparel for men & women. They aimed at breaking fashion trends & promoting self-expression in contemporary fashion. The brand focuses on designing theme-based collections & has a quirky take on them.
To increase website sales, DigiChefs started executing Facebook and Instagram marketing campaigns. Men’s and women’s socks and t-shirts were the first products that the brand offered to test the interest of our target audiences. As we continued to apply our improvements over time, the brand had tremendous success with our online click and conversion campaigns. What was once an internet sales experiment for the company eventually became its main source of income. We initially only spent Rs. 10K on Instagram advertisements, but now we regularly spend over Rs. 200K each month, and even more during peak seasons. Throughout this increase in spending, the ROAS has been quite constant.
Want to know how your fashion and apparel brand can benefit from our digital marketing expertise? Check out this blog to explore our services and get in touch with us!