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Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12 | Venture Catalysts

About the brand

Venture Catalysts are “Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network to passionate entrepreneurs. They have an Integrated approach to Startup Development where they bundle together all the elements that help startups become more successful. Brand’s intention is to create long lasting relationships and walk the journey together with all their stakeholders. The organization is built upon the very same principles.

Objective

To generate leads

Category

Funding, Investment and Mentoring

Ingredients

Performance Marketing

Case study subject

Performance Marketing

Delivery Overview

  • The campaign strategy was to generate leads through Taboola Platform who are actively searching for investments in start-ups.
  • We have targeted all the Tier -1 cities to ensure lead relevancy.
  • We used Taboola’s in-market audience for targeting people with investments as an interest.
  • For communication, we used simple yet conveying static images with a headline and description which explained the benefit of the service to the users.

Impact

  • We managed to generate 1300+ leads at the CPL of ₹ 750 over a period of 30 days.
  • Total Viewable Impressions was 8.9 Cr+ with a CTR of 0.35%.
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