Videos by industry experts on the best practices in digital marketing & advertising. Watch Now!
Videos by industry experts on the best practices in digital marketing & advertising. Watch Now!
Top Learnings While ‘Working From Home’, That I’ll Use Forever In My Life
The lockdown definitely taught all of us quite a lot. For some, an awful lot of time in hand helped bring in clarity on where they are (in life), for some it meant getting to spend the family time that they never imagined happening otherwise. For some, the scare that...
Growth Of Podcast And Podcast Advertising In India
New technologies like AirPods, smart speakers, and connected cars have seen growth, making it easy for consumers to consume content and incentivizing creators to create high-quality content. In India, there is a rapid growth in Over The Top (OTT) audio platforms. The...
How Instagram Stories Can Level Up Your Product Launch
Social Media is more dynamic than ever, In these rapidly changing times, It's essential to discuss how platforms play a vital role in the launch of your product or services. Let's talk about one of the world's most used and loved social media platforms, Instagram, and...
Find The Creative Thinker in You!
Have you ever wondered why some folks can generate new ideas and think creatively, and others struggle to do so? The answer lies in their ability to use their creative thinking. Creative thinking is a skill that lets you look at things differently & helps you find...
How You Can Start A Career In Social Media Marketing?
Social media marketing has got rapid growth during recent years, and most people want to know how to get started with social media marketing. If you want to learn more about social media marketing then you have come to the right place. This article will give you solid...
Social Media Guide for Small Businesses
Small businesses are more focused on community and individual customers, which makes social media an excellent platform for small business owners to connect with prospects and customers directly. This builds brand awareness and loyalty. If done effectively, it can...
Top 5 Tools That Will Help You Get More Backlinks For SEO
Backlinks are very important for search engine optimization. The SEO optimization of a website is difficult for newbies. The health and strength of websites depend upon the quality of content, domain authority, and backlink of the website. The importance of backlinks...
Top 10 Ways To Use Hashtags On Instagram
Instagram rolled an algorithm update early September 2020, and the world went bonkers. So many handles have spoken about their organic reach going super low overnight. Well, this had to happen, sooner or later. We all knew it, right? We saw that happening with...
How To Become An Expert In Digital Marketing?
I’ve been doing digital marketing for over 8 years now, running an agency for around 5 years and teaching digital marketing for the past 4 years. In all these years, I’ve met hundreds of smart students, clients and professionals, and one question seems to always be a...
How To Find Keywords That Rank & Convert?
Keyword research is probably the most important part of your digital marketing campaign. You are just a keyword ranking away from your first transaction. Keyword research can be intimidating and trust me, it is. Google keyword planner gives you 1000+ keyword ideas for...
How To Grow Followers On Instagram Using Instagram Ads?
“If you’re not on Instagram in 2021, you’re probably crazy!”, I came across a similar dialogue in one of the recent Netflix series that I was watching. And well, I agree. Instagram, undoubtedly, is the choice of platform that a specific set of audience enjoys spending...
The Silver Lining Of COVID-19 For Every Generation
COVID-19 has done a lot of damage to our lives. This article isn't about that. It is about the opportunities it has created in its wake. India's digital marketing landscape was catching up with the western world. All thanks to Jio for being a catalyst in reaching out...
Are Paraphrasing Tools Affecting the Development of Academic writing
As time passes, technology is overgrowing and introducing bundles of ways and inventions that make human life more relaxed and comforting. Everything that is introduced has a positive and negative point, and it all depends on the usage and intention to...
Top Freemium Tools To Try For Competitor Analysis In Your Digital Marketing Strategy
Starting up is one of the most exciting journeys that one can choose to go through in one’s lifetime. It comes with so much learning, anxiety, stress, deep connections, meaningful friendships, long term collaborations, for some - a lot of money and what...
How To Get Your Post Trending On LinkedIn?
LinkedIn is undoubtedly the single platform with umpteen organic reach at this point in time. I have been exploring the power of LinkedIn for personal branding, networking, hiring & general gyaan for the past 6 to 8 months now. I kept experimenting with a variety...
Top 5 Challenges In Starting An Agency And How To Overcome Them?
DigiChefs has been profitably running for the past 5 years now. Started with just two people in a shared office space in Andheri East, Mumbai. Today a team of 36 people with a much fancier office in one of the most premium locations of Andheri East. The best part...
5 Things To Focus On For Copywriting
We live in a world where more often than not, we talk about content writing and copywriting like they’re the same, but they aren’t. They complement each other like buttons and bows, but they also serve two distinct purposes. Let us explain the difference between the...
How to build your own WordPress blog in 6 steps?
For all of you, wanting to become an expert at digital marketing, it all starts with this first move: You obviously need a website or a blog that you can keep experimenting with, so you can practice while you learn digital marketing from ebooks, videos, blogs etc....
How Can SEO and PPC Work Together?
Yes, SEO and PPC can definitely work together and in fact help boost each other’s performance as well. Introducing you to integrated marketing, the art of smartly integrating insights from one service to boost the performance of the other. But, choosing the right...
Lockdown: A Favourable Time For SEO
While Coronavirus is taking over the world and its people, it is also gobbling up businesses. This situation is forcing the business owners to take the edge off their digital marketing game. However, this is a misconception of the highest order. Lockdown shouldn’t...
Open Letter To The Corona Virus From A Digital Marketer
Hey Corona, I will be honest, I did not expect you to become a pandemic. In my head, you were just another virus in a different country which would not reach our lives. Obviously, you had different plans. You’ve done all the harm you can and we still haven’t given...
Top 5 Things To Do In This Lockdown To Benefit Your Brand
While this is a challenging time for all of us, personally with all the stress in the world around us & professionally with most of our businesses almost on a standstill, I want to help you to see this situation in a "the glass is half full" kind-a way. Here are...
How To Work From Home?
India isn't ready for the #WorkFromHome culture. That doesn't mean we can't learn. So here are some learnings for managing a remote team and tips on being a productive work from home resource. For Managers: 1. Share a Plan of Action: Ask your team to share a plan of...
The Fundamental Guide to Conducting Marketing Research For Your Product or Service
I’ve been teaching digital marketing & running a digital marketing agency, each for over 4 years now. One fundamental flaw that I have seen in small businesses & new talent in this space is the lack of market research. There are highly...
![Which Social Media Platform Is Best For Your Brand? – [Infographic]](https://i1.wp.com/digichefs.com/wp-content/uploads/2020/01/social-platform.png?resize=400%2C250&ssl=1)
Which Social Media Platform Is Best For Your Brand? – [Infographic]
Well, we all know each social media platform has a unique purpose as to why it’s users are glued to the platform. While managing social media channels for your brand, I recommend that you go through the below infographic to understand the strengths and weaknesses of...
Best Marketing Plan of Action for First Year of a Bootstrapped eCommerce Business In India
Internet and the technological advancements that followed have democratized the process of building up one’s own business from the ground up. In another article, I spoke about the basics of how to start an eCommerce business in India. Here’s the link to the same:...
Top 5 Free SEO Tools By Google To Make Your Life Easy
I am glad this article caught your attention and you are here! Without any further ado, let’s get directly to the task at hand! This article is for everyone and anyone who is interested in getting to know the field of SEO better. It doesn't matter if you are an...
WordPress, Webflow, Shopify, Squarespace, Wix, Magento – Which is the right website builder for you?
The platform you choose to build your website on, probably is one of the biggest decisions you’ll ever make that impacts how successful your business is going to be. It’s 2020 already! By now, we all know that a poor website can only add bigger roadblocks to the...
What is Indexing and How to get your website indexed in Google India?
In layman words, having your website indexed means Google knows that your website exists. To check if your website is indexed or not, follow these simple steps: Go to www.google.co.in, Type:- site:domainname.com, Check results for your domain, The URLs that show up in...
Digital Scholar review- IN AWE OF THIS DIGITAL MARKETING TRAINING PROGRAM
Digital marketing is like a bomb, only that it has already exploded and we are the ones that are going through the aftermath of it. Digital marketing training institutes, online course and several books authored by the top digital marketers are seen to be booming in...
4 Tips To Optimize Your Google Business Listing
The first and the foremost thing a business owner should do is to get a listing on Google My Business. In this world of Digital Marketing, a business should present on the internet whether you have a website or not. To make it happen, Google My Business listing is the...
Top 5 Instagram-SEO Strategies You Need To Know
Did you know that over 1 billion people actively use Instagram almost every month? 80% of these users follow a business profile on Instagram. And that's quite a lot! Let’s deep-dive into how you can grow your Instagram profile organically - if you're a business entity...
Top 15 Parameters To Evaluate a Digital Marketing Agency For Your SME in 2022
Let’s face it, with an absolutely low entry barrier to start a digital marketing agency, there has been incredible growth in the number of such agencies in countries like India, where laws aren’t as stringent as say, UAE, in terms of licenses for professional...
What is so interesting about Lead Form Extension in Search Ads?
Google confirmed that it is rolling out Lead Form extension for search ads in a few weeks. The feature is currently in BETA mode and hence is being rolled out in phases. After seeing its success on various other platforms like Facebook & LinkedIn, Google had...
GROWTH HACK: How To Use FREE WhatsApp APIs To Reduce Your Cost Per Lead?
There are hundreds of things you can work on to optimize the cost per lead for your lead generation campaigns. The most popular ones being - improving the user journey on your landing pages, impactful content on the landing page, improving the audience targeting...
6 Growth Hacks for E-commerce Startups
The term ‘Growth Hack’ is becoming increasingly popular. Anyone who reads marketing blogs and articles would have come across this term multiple times. The simplest definition of a growth hack is: strategies that are focused on rapid growth. This article will give...
If SEO Content Guidelines had a KISS version, this would be it!
This article intends to be a guideline for content writers on how to write a blog which is quickly approved by the SEO team. A lot goes behind content that ranks. An ideal blog should follow some SEO guidelines so that Google finds it worthy of ranks. Guidelines that...
15 Pointer Blog Optimisation Checklist That Makes My Life Easier!
Blogging is an integral part of an ideal content marketing strategy. However, more often than not, blog uploading is delegated to junior-level SEO resources. They, because of their inexperience, miss out on some crucial blog optimisation SEO techniques. Below is a...
How To Successfully Generate Sales For Your E-commerce Businesses Using Online Advertising?
Easy access to content management frameworks like WooCommerce and cloud solutions like Shopify has enabled everyone with access to the internet and an ability to research well, to start his or her own online business in quick easy steps. I come across so many new...
15 Not-So-Funny Digital Marketing Jokes For Agency Life
If there’s one thing that the internet has taught brands & agencies alike, is that humour is perhaps the most powerful force in pop culture. From serious shows, like Sacred Games, causing a tsunami of hilarious memes, to serious events like political press...
Read and Uncomplicate The New NoFollow Link Attribute Update by Google
Backlinks have been an integral part of Google’s ranking algorithm system. These backlinks help Google calculate a page rank for a website and understand its relevance to a topic. Checkout the official Page Rank formula below and see how a link plays a significant...
IT Team has Done you Wrong! These Ideas About Passwords are Wrong
If you do this, your customers will start recognizing your brand!
Are you planning to start a new business? Or do you already have a business set up? You might think that having a generic logo along with a tagline is more than enough to create an identity for your brand. But that’s not true. People can’t simply look at a logo and...
Can Digital Marketing Jobs be Automated?
Was the same question that occurred to me this morning when I had just gotten up and asked my phone to start my morning routine by saying, "Hey Google, Good Morning". My virtual assistant quickly wished me back, took my phone off silent, started narrating my calendar,...
Content Marketing #101
What is content marketing? Content marketing is a strategic marketing approach where content (blogs, videos, podcasts, social media posts) is used to spread awareness about your brand or product in an extremely subtle manner and then driving the audience towards...
8 Ways To Make Money From Your Blog
The digital wave has brought with itself easy accessibility to the web, quick ways to build your own content platform (or a blog) and ways to quickly load it with tremendous quantities of content. Now that we have millions of blogs around the web, bringing traffic to...
Beginners Guide to Amazon Ads
Amazon’s consistency, obsession with automation, and brutal price competitions have helped it dominate the e-commerce industry. Last years’ financials show that Amazon India has superseded Flipkart in GMV sales and has come out as the biggest e-commerce companies in...
Top Data Analysis Mistakes Digital Marketers Make
It is no secret that Data Analysis is an integral part of Digital Marketing. However, unknowingly, a lot of marketers and business owners are inferring incorrect insights from Google Analytics, eventually jeopardizing their digital strategy. Let’s take a look at the...
How to Start an E-Commerce Business in 6 Steps
Faster internet, safer online transactions & lower cost of technology has given immense opportunity to every single individual in the country today to start a business on their own. While starting an e-Commerce business may sound tricky at the start of it, with a...
Conversational Website: The Chatbot Your Website Needs For Increased Engagement & Conversions
Do you have a chat functionality on your website? If yes, there’s a very good chance you would agree on the power of a chat with your sales executive and conversion rates via the same. Well, conversational websites are the next big milestone in this direction....
How to develop User Personas for your business?
What exactly is a User Persona? It is a fictional character carved out from your target group. These user personas will even have a name like real people. It's like picking up your ideal customer and listing down their characteristics. Why is a User Persona important?...
Hire an agency or set an in-house team?
Almost, every business leader who is looking at scaling marketing operations faces this conundrum at least once in their lifetime. And even when they finally decide, after so much deliberation, they are always unsure about the move. The truth is that there is no right...
Why Does Weird Stuff Get Viral On Social Media?
We always ask ourselves, whack our brains & curse our destiny, thinking why Dhinchak Pooja is so famous? Even though she has no talent (duh!) We come across unusual and weird things going viral all the time. Be it some stupid challenges or a cringe-worthy video!...
How to Find the Right Image for Your Artworks? by an SEO Expert
A guy with SEO experience knows how to do a fine Internet search. Well because they are the one who put it there, right. One of our designers always pursued the SEO team to help him find a good image, his reasoning was that they found, or helped him find the correct...
Email Marketing Tips: Reasons Why Your Open Rates Are Poor
Let me ask you a million dollar question - does email marketing really work? There’s a ton of data from reputed organizations which show fancy bar graphs on how email marketing such a significant channel for acquisition as well as retention. To answer it in short, it...
6 Hot Facebook Features for Better ROI by A Facebook Ads Expert
Facebook, the most popular social media platform with around 2.27 billion monthly active users, it is also the best social media advertising platform. Apart from the obvious fact of daily active users, there are a few more interesting statistics that make it so...
Online Reputation Management with Case Study
My article on personal branding was recently published on www.entrepreneur.com, a website read by the business community with a readership of 15 million people, every month. Having read a lot about personal branding in my digital career of 5 years, it...
4 Simple Ways to Boost your E-commerce Sales
With an internet population of more than 500 Million in India, as of December 2018 and an expected increase 10 Million users every month, there is no doubt that E-commerce is an extremely essential tool for Businesses & it has become completely crucial for brands...
What is the Future of Digital Marketing?
We’ve come a long way. We, as marketers. Marketers who’re ever obsessed with starting a conversation with that audience we think wants (or needs) to hear our message. From a time in the past when we thought a billboard was the best (and the only) way to tell a story,...
Top 3 Myths about WordPress (Busted)
It was 2008 when I was first introduced to a blogging platform that was slowing catching up among my peers. At a time when the concept of blogging itself was very new to me, the interaction with WordPress was like entering a whole new dimension. While Blogger was...
Top Real Estate Lead Generation Tactics for Builders (and Brokers) That Actually Work
The past 2 years were quite eventful for the real estate sector in India. You were greeted with demonetization, then GST implementation and further RERA. Each of these 3 elements had much to do with the way real estate marketing was done for buyer leads generation....
6 Common SEO Mistakes Big Brands Should Avoid
In this digital era, digital marketing is indeed a part of the laundry list in the marketing plan for most brands. SEO is one of the most important constituents, this article talks about some SEO mistakes that most SEO experts perform. This 6 pointer list will...
#5 Common Mistakes Small Businesses Should Avoid in Online Advertising
Are you a small business owner and you are looking forward for promoting your business online? I am almost certain that you would have heard that online advertising give you much better returns as compared to other mediums. Well, that may not be entirely correct for...
5 Tools To Help You Increase Followers & Boost Your Instagram Marketing Strategy
YOU, YES YOU! Looking to get a hand for your ever changing, ever growing and every challenging Instagram Marketing strategy? Nope, I’ll not try to sell you any of our services! But yes, today I’ll talk about 5 most useful tools that I’ve found on the Internet that...
Brand Owned Website vs. Marketplace: How should a new brand sell online?
A website is almost equivalent to a visiting card now, everybody has one, irrespective if they deserve one or not. Do you have an e-commerce website to sell your products online? Well, congratulations you just added a drop of water to the sea. As many as 1,06,086...
Top 5 Reasons to Outsource Your Digital Marketing
Every great story needs to be told, for, it is that very act which makes it so. Businesses today are promoting far more than just products & services. They are promoting stories that resonate with consumers, a skill that demands a compelling storyteller. Think...
Get Up To Speed, with IGTV
Unless you’re living under a rock, you might already have heard of IGTV (Instagram TV). Launched by Instagram in June this year while celebrating 1 million active users on Instagram. IGTV lets you upload a video which is longer than 60 seconds. Currently limited to...
Mobile App Marketing Plan – How to Promote Your App to Increase Downloads?
Much is spoken about the significance for brands to build an app, for a plethora of benefits that apps help brands within the long run. However, there isn’t adequate information on how do you have users commit to your app (or download your app). Flashback, 7 years...
Top 5 Skills to Excel in a Digital Marketing Career.
Digital marketing is a fresh business vertical, it’s yet to be incorporated in our academics completely. As a result, we don’t have educated & experienced whales in this domain; everyone is still a fish (big, small or mere fingerlings)....
Why is SEO Important for a Website?
What is SEO? SEO stands for Search Engine Optimization where websites are optimized as per the keywords important to your business, to perform well on Search Engine Results Pages (SERPs). The continuous changes in Google Algorithms make SEO a tricky business to yield...
Is YouTube Threatened By IGTV?
Since the inception, YouTube has grown multi-folds in social media and video entertainment industry. It took turns to adapt to various new tech reforms like taking over traditional and smart TV viewing, Live videos, 360-degree videos, APIs and more. What’s on YouTube...
4 Essential Qualities You Need to Begin Your Career in Marketing
Interacting with young marketing enthusiasts is fun. I’ve met both the kinds – the ones who’d decided they want to dive into the pool of marketing/advertising since they were 15; and the ones who took up marketing because, well, there was nothing else they could think...
5 Interesting Innovations from Google Marketing Keynote 2018
Earlier this month, Google held their annual Marketing Innovations Keynote, where they unveiled their latest Ads, Analytics & Platform Innovations. Here are some interesting things that you should look out for: Highlights from Google's 2018 Marketing Innovations...