How to Effectively Sell on Social Media
In today’s generation, social media has become a norm for brands in order to sustain themselves in the market. The popularity of social media platforms has made it mandatory for brands irrespective of their genre and industry to be present on these social channels. ...
All you Need to Know About Instagram Hashtags in 2023
Hashtags on Instagram are really useful, they have always been. They can assist you with reaching a specific demographic, attracting niche followers, increasing engagement, and developing a more positive and recognizable company image. Hashtags can help your business...
How was our Digital Marketing Agency named “DigiChefs” ?
Our love for creating successful recipes for brands is well known, but do you know why we decided on the name DigiChefs? Here's Deep Mehta, co-founder of DigiChefs sharing the story behind the name DigiChefs!The Insight:This was the time when the partners of our...
Top 5 Fundamental Needs To Satisfy Our Lives
Are you satisfied? Is your life fulfilling? All these questions boil down to 2 words; “fundamental needs”. Accomplishing one's fundamental needs is key to one's happiness!Listen to Deep Mehta what he’s learned through his experiences in life and what are the top 5...
Guide To Increasing Footfall with Local SEO Company in Mumbai
In today’s fast-paced digital landscape, if you don’t have an internet presence you could be missing out on potential business growth.Listen to Deep Mehta, co-founder of DigiChefs share his experienced and in-depth insights on generating footfalls, increasing internet...
SEO for Beginners: An Introduction to SEO Basics
How do you explain SEO to a 10-year-old?While this question seems difficult to explain, an SEO Agency In Andheri like us is here to help! We have tried to simplify the way SEO is understood by any new Start-up founder or small business owner or really 10-year-olds.So...
6 Social Media Updates in 2023 You Don’t Want To Miss
As we approach 2023, businesses need to stay up-to-date with the latest social media updates and trends to remain relevant and competitive. Social media is constantly evolving, and it's essential to keep up with the latest trends to reach your target audience and...
Tips that will help you write good YouTube Descriptions
Youtube is an audio & visual platform where people post tons of videos on a daily basis. These videos can be informative, fun, entertaining, tutorials, etc. When it comes to ranking, YouTube is similar to Google. You can rank here based on the keywords you use....
Tips to Get More Views on Your YouTube Videos
Getting views on YouTube organically is one thing that most brands focus on. Youtube is an important platform and brands should include YouTube in their content strategy. When it comes to creating videos for YouTube, you need to make sure that they are very crisp...
Future Of Augmented Reality for Marketers
AR will be a vital component in the future of marketing — particularly location-based marketing. The potential for marketers here is huge. These are just a few of the ways you can use augmented reality in your next marketing campaign: Sponsored Locations: Games and...
Why you need Paid Promotion on Social Media
Spendings on social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on it, it’s clear that social media ads are becoming a key in marketing strategies across small and large businesses...
Top 3 Instagram Trends To Try For Your Brand
Wondering what the future of Instagram looks like? Social media has changed dramatically in recent years due to the COVID-19 pandemic, increased social activism, and Instagram adding new features (hello Reels!) and to be Precise Instagram for that matter. From a focus...
How Can You Save Time From Planning And Creating Content On Social Media
There's no denying that creating and thinking about content takes up a lot of time. Read ahead to know how to productively use your time in planning and creating content for all media platforms. We can't deny that creating content is time consuming. One has to...
Tips to Write Effective Instagram Captions
Writing good Instagram captions can be really hard. Should your Instagram captions be funny? Serious? Inspirational? Should you use emojis and hashtags? And what about your call-to-action? All of these are some of the few ingredients to stop instagram scrollers in...
How to Identify Popular Hashtags
Hashtags are the most commonly used feature of social media, using relevant and trending hashtags in your content can definitely help you scale up your reach and increase your chances of appearing in the trending section and to your relevant audience. Knowing which...
The Most Important Trends In 2023
Social Media has become an important part of people’s lives and their daily routines, for millennials it’s not just a word, it’s the world for them. More than 85 percent of people who belong to Gen Z learn about new products through social media. It’s not hard to see...
5 Reasons Your Restaurants Should Use Digital Signage In 2023
Savvy marketers have been decoding the importance of digital signage for their business and have been using this visual communication tool for engaging their audiences better, improving their efficiency, and reducing their operating costs. Digital signage...
Top 17 Funniest Digital Marketing Memes For 2023
Everyone in the digital marketing ecosystem is working on a boatload of strategies to face new challenges in the new year. However, the smartest among them are relying on the most powerful strategy of all – good old-fashioned memes. That’s because...
DM Trends In 2023 You Don’t Want To Miss
Digital Marketing is a volatile subject. It keeps updating every minute of the day and as Digital Marketers it becomes a necessity for us to keep ourselves updated. Digital marketing trends here will help you understand what’s a must for your brand or your business. ...
Ways To Increase Engagement Through Instagram Stories In 2023
500 Million People all over the world watch Instagram Stories every day, which is set to grow your followers in 2023. Instagram Stories are fun, free and effective in engaging your followers even if they aren’t constantly seeing your feed. When working on...
Things To Remember While Doing A Social Media Audit In 2023
1. Start browsing the analyticsEach of the platforms you’re on provides you with some pretty good analytics and you’d possibly want to look into it. What’s getting shared a lot? What’s getting liked a lot? What’s getting commented on a lot? That way you’ll...
Predictions on How Organizations Will Approach Online Events in 2023
Online events have now replaced real and physical events for quite a while since the emergence of the COVID-19 pandemic. Therefore, you no longer get surprised by receiving an email telling you about the suspension or cancellation of the events you wanted to...
How To Find Success On Twitter In 2023 And Beyond
Twitter, with 192 million daily active users worldwide, is a place where anything and everything can happen, all you have to do is send out the right message at the right time and in the right way. In recent years, Twitter has seen an exponential user...
Top 10 Tips to Optimise Your LinkedIn Profile in 2023
Let’s face it, the organic reach on Instagram & Facebook has been facing a decline. This could be happening due to multiple reasons. Some of these reasons are, To favour paid content/advertising It is highly competitive as there are lots of users...
How To Use Trending Topics & Social Media Strategy In 2023
Viral is the new virus and it just needs a few symptoms like good content, trending topics to spread. Brands try their best to go viral to maintain brand awareness and to gain a new audience. In today’s date, the new wave the brands are following is rather...
5 Secrets to Launching a Brand in 2023
Here’s a short story that reveals why every entrepreneur must pay attention to branding. Shortly after the lockdowns started, two entrepreneurs started the same company in the same industry. The first entrepreneur, a closed-minded artist, who paid no...
Advantages of Digital Marketing That Will Help Your Business
Discover how efficient digital marketing services can propel your business Digital Marketing has changed people’s perception of the traditional business landscape. The dynamic aspects of Digital Marketing have permeated into the functional core of every business and...
Top 5 Advantages of Social Media Marketing for Business
Social Media is now a significant part of every marketing strategy, and most businesses are using it in an effective way to grow their business. The benefits of social media are so cost-effective that every business should use it to market their product or service. If...
June 2021 Core Update by Google and its Impact
Here is a short brief about the recent June 2021 Core Update from Google. Check it out to find out if why your website was affected by it and what needs to be changed to get back your lost rankings!
The Unpredicted Growth of OTT Platform
With the Covid-19 pandemic hitting businesses drastically, online streaming and gaming are booming during the crisis by changing the way Indian audiences consume digital media. What are over the top services? To put in simple words, Over the top (OTT) refers to any...
Being Security Conscious as a Digital Marketer
Digital marketing is an essential part of modern business today. With the worldwide lockdown of countries due to the outbreak of Covid-19 in 2020, businesses found it essential and more profitable to sell their services online. Any business that is serious about...
How To Manage Negative Social Media Comments
While you manage your social media accounts flawlessly which includes maintaining the overall look and feel of your feed, posting on a daily basis, etc. it is also very important to effectively manage the comments received from your audience. Negative comments or...
How To Promote Brands In Holiday Season ft.Instagram
If you want to boost your ads and stick out from the clutter on social media during festivals and make the most out of the holiday shopping season, the first thing first is to observe what worked the previous season for top brands and learn from them. Today our...
Are You Targeting Your Audience Through The Right Digital Marketing Platform?
Are you sad along with your current digital marketing strategy because you don’t seem to be getting the results that you simply are aiming for? The problem might be due to the very fact that you simply aren't on the proper platform. The avenues of customer interaction...
Which Social Media Platform Should You Use For Your Business?
There’s no denying the fact that social media is a powerhouse when it comes to business growth. We all know that social media marketing is necessary for every business that wants to remain relevant and visible in today’s buzzing online world. In fact, according to a...
Top 7 Things To Keep In Mind While Running A Social Media Contest
There is one thing that you may have definitely tried once in your lifetime and that is engaging in a social media contest. Facebook and Instagram give a great opportunity for the brands to increase engagement and traffic towards your page and website. Indeed, a...
Influencer Marketing 101
Who is an influencer? An influencer is someone who has the power to influence a larger audience and their purchasing decisions of others with their position, authority and relationship with the audience. Why should a brand do influencer marketing? Influencers can...
Importance Of Social Media Reviews
Consumers are now more empowered than before. They do their research before they decide to purchase a product and base their purchase decisions on the same. While it may seem daunting, the truth is that the world of the market is evolving continuously, and hence, we,...
12 Most Important Facebook Features For Every Marketer
About Facebook - Facebook has over 1.4 billion users and over 900 million of those users visiting the site every day, Facebook is undoubtedly the most important social media platform. If you’re a business owner, you simply can’t afford to not have a presence there....
Top 6 UI/UX Best Practices
User experience and user interface principles focus on delivering usability, functionality, and visual design in the best possible way. A big part of understanding quality design is through research. Check out these website templates from Hostinger to help you...
5 Effective Ways To Upgrade Your Email Marketing Campaign
2020 is finally ending, and it’s been wild. Now it’s time to look into the new year and figure out the best ways to adapt your business strategies. Since we can reasonably expect the flow of profit to remain online-based in the coming period, we decided to take a look...
4 Easy Content Idea Hacks for Amateur Bloggers
Blogging! What was once a niche hobby of a select few with an affinity towards the written word, is not only one of the most popular personal & commercial trends of today but quite easily an industry worth billions of dollars. While writing has always been...
Top Key Advices For Startup Founders Stepping Into Online Retail
Around 60% of our portfolio at DigiChefs consists of startups. Businesses who’ve just been around for say 2-4 years, but with immense potential, and certain of them are real game-changers. It’s so bloody exciting to partner with these startups and aligns ourselves...
Top Learnings While ‘Working From Home’, That I’ll Use Forever In My Life
The lockdown definitely taught all of us quite a lot. For some, an awful lot of time in hand helped bring in clarity on where they are (in life), for some it meant getting to spend the family time that they never imagined happening otherwise. For some, the scare that...
Growth Of Podcast And Podcast Advertising In India
New technologies like AirPods, smart speakers, and connected cars have seen growth, making it easy for consumers to consume content and incentivizing creators to create high-quality content. In India, there is a rapid growth in Over The Top (OTT) audio platforms. The...
How Instagram Stories Can Level Up Your Product Launch
Social Media is more dynamic than ever, In these rapidly changing times, It's essential to discuss how platforms play a vital role in the launch of your product or services. Let's talk about one of the world's most used and loved social media platforms, Instagram, and...
Find The Creative Thinker in You!
Have you ever wondered why some folks can generate new ideas and think creatively, and others struggle to do so? The answer lies in their ability to use their creative thinking. Creative thinking is a skill that lets you look at things differently & helps you find...
How You Can Start A Career In Social Media Marketing?
Social media marketing has got rapid growth during recent years, and most people want to know how to get started with social media marketing. If you want to learn more about social media marketing then you have come to the right place. This article will give you solid...
Social Media Guide for Small Businesses
Small businesses are more focused on community and individual customers, which makes social media an excellent platform for small business owners to connect with prospects and customers directly. This builds brand awareness and loyalty. If done effectively, it can...
Top 5 Tools That Will Help You Get More Backlinks For SEO
Backlinks are very important for search engine optimization. The SEO optimization of a website is difficult for newbies. The health and strength of websites depend upon the quality of content, domain authority, and backlink of the website. The importance of backlinks...
Top 10 Ways To Use Hashtags On Instagram
Instagram rolled an algorithm update early September 2020, and the world went bonkers. So many handles have spoken about their organic reach going super low overnight. Well, this had to happen, sooner or later. We all knew it, right? We saw that happening with...
How To Become An Expert In Digital Marketing?
I’ve been doing digital marketing for over 8 years now, running an agency for around 5 years and teaching digital marketing for the past 4 years. In all these years, I’ve met hundreds of smart students, clients and professionals, and one question seems to always be a...
How To Find Keywords That Rank & Convert?
Keyword research is probably the most important part of your digital marketing campaign. You are just a keyword ranking away from your first transaction. Keyword research can be intimidating and trust me, it is. Google keyword planner gives you 1000+ keyword ideas for...
How To Grow Followers On Instagram Using Instagram Ads?
“If you’re not on Instagram in 2021, you’re probably crazy!”, I came across a similar dialogue in one of the recent Netflix series that I was watching. And well, I agree. Instagram, undoubtedly, is the choice of platform that a specific set of audience enjoys spending...
The Silver Lining Of COVID-19 For Every Generation
COVID-19 has done a lot of damage to our lives. This article isn't about that. It is about the opportunities it has created in its wake. India's digital marketing landscape was catching up with the western world. All thanks to Jio for being a catalyst in reaching out...
Are Paraphrasing Tools Affecting the Development of Academic writing
As time passes, technology is overgrowing and introducing bundles of ways and inventions that make human life more relaxed and comforting. Everything that is introduced has a positive and negative point, and it all depends on the usage and intention to...
Top Freemium Tools To Try For Competitor Analysis In Your Digital Marketing Strategy
Starting up is one of the most exciting journeys that one can choose to go through in one’s lifetime. It comes with so much learning, anxiety, stress, deep connections, meaningful friendships, long term collaborations, for some - a lot of money and what...
How To Get Your Post Trending On LinkedIn?
LinkedIn is undoubtedly the single platform with umpteen organic reach at this point in time. I have been exploring the power of LinkedIn for personal branding, networking, hiring & general gyaan for the past 6 to 8 months now. I kept experimenting with a variety...
Top 5 Challenges In Starting An Agency And How To Overcome Them?
DigiChefs has been profitably running for the past 5 years now. Started with just two people in a shared office space in Andheri East, Mumbai. Today a team of 36 people with a much fancier office in one of the most premium locations of Andheri East. The best part...
5 Things To Focus On For Copywriting
We live in a world where more often than not, we talk about content writing and copywriting like they’re the same, but they aren’t. They complement each other like buttons and bows, but they also serve two distinct purposes. Let us explain the difference between the...
How to build your own WordPress blog in 6 steps?
For all of you, wanting to become an expert at digital marketing, it all starts with this first move: You obviously need a website or a blog that you can keep experimenting with, so you can practice while you learn digital marketing from ebooks, videos, blogs etc....
How Can SEO and PPC Work Together?
Yes, SEO and PPC can definitely work together and in fact help boost each other’s performance as well. Introducing you to integrated marketing, the art of smartly integrating insights from one service to boost the performance of the other. But, choosing the right...
Lockdown: A Favourable Time For SEO
While Coronavirus is taking over the world and its people, it is also gobbling up businesses. This situation is forcing the business owners to take the edge off their digital marketing game. However, this is a misconception of the highest order. Lockdown shouldn’t...
Open Letter To The Corona Virus From A Digital Marketer
Hey Corona, I will be honest, I did not expect you to become a pandemic. In my head, you were just another virus in a different country which would not reach our lives. Obviously, you had different plans. You’ve done all the harm you can and we still haven’t given...
Top 5 Things To Do In This Lockdown To Benefit Your Brand
While this is a challenging time for all of us, personally with all the stress in the world around us & professionally with most of our businesses almost on a standstill, I want to help you to see this situation in a "the glass is half full" kind-a way. Here are...
How To Work From Home?
India isn't ready for the #WorkFromHome culture. That doesn't mean we can't learn. So here are some learnings for managing a remote team and tips on being a productive work from home resource. For Managers: 1. Share a Plan of Action: Ask your team to share a plan of...
The Fundamental Guide to Conducting Marketing Research For Your Product or Service
I’ve been teaching digital marketing & running a digital marketing agency, each for over 4 years now. One fundamental flaw that I have seen in small businesses & new talent in this space is the lack of market research. There are highly...
Which Social Media Platform Is Best For Your Brand? – [Infographic]
Well, we all know each social media platform has a unique purpose as to why it’s users are glued to the platform. While managing social media channels for your brand, I recommend that you go through the below infographic to understand the strengths and weaknesses of...
Best Marketing Plan of Action for First Year of a Bootstrapped eCommerce Business In India
Internet and the technological advancements that followed have democratized the process of building up one’s own business from the ground up. In another article, I spoke about the basics of how to start an eCommerce business in India. Here’s the link to the same:...
Top 5 Free SEO Tools By Google To Make Your Life Easy
I am glad this article caught your attention and you are here! Without any further ado, let’s get directly to the task at hand! This article is for everyone and anyone who is interested in getting to know the field of SEO better. It doesn't matter if you are an...
WordPress, Webflow, Shopify, Squarespace, Wix, Magento – Which is the right website builder for you?
The platform you choose to build your website on, probably is one of the biggest decisions you’ll ever make that impacts how successful your business is going to be. It’s 2020 already! By now, we all know that a poor website can only add bigger roadblocks to the...
What is Indexing and How to get your website indexed in Google India?
In layman words, having your website indexed means Google knows that your website exists. To check if your website is indexed or not, follow these simple steps: Go to www.google.co.in, Type:- site:domainname.com, Check results for your domain, The URLs that show up in...
4 Tips To Optimize Your Google Business Listing
The first and the foremost thing a business owner should do is to get a listing on Google My Business. In this world of Digital Marketing, a business should present on the internet whether you have a website or not. To make it happen, Google My Business listing is the...
Top 5 Instagram-SEO Strategies You Need To Know
Did you know that over 1 billion people actively use Instagram almost every month? 80% of these users follow a business profile on Instagram. And that's quite a lot! Let’s deep-dive into how you can grow your Instagram profile organically - if you're a business entity...
Top 15 Parameters To Evaluate a Digital Marketing Agency For Your SME in 2023
Let’s face it, with an absolutely low entry barrier to start a digital marketing agency, there has been incredible growth in the number of such agencies in countries like India, where laws aren’t as stringent as say, UAE, in terms of licenses for professional...
What is so interesting about Lead Form Extension in Search Ads?
Google confirmed that it is rolling out Lead Form extension for search ads in a few weeks. The feature is currently in BETA mode and hence is being rolled out in phases. After seeing its success on various other platforms like Facebook & LinkedIn, Google had...
GROWTH HACK: How To Use FREE WhatsApp APIs To Reduce Your Cost Per Lead?
There are hundreds of things you can work on to optimize the cost per lead for your lead generation campaigns. The most popular ones being - improving the user journey on your landing pages, impactful content on the landing page, improving the audience targeting...
6 Growth Hacks for E-commerce Startups
The term ‘Growth Hack’ is becoming increasingly popular. Anyone who reads marketing blogs and articles would have come across this term multiple times. The simplest definition of a growth hack is: strategies that are focused on rapid growth. This article will give...
If SEO Content Guidelines had a KISS version, this would be it!
This article intends to be a guideline for content writers on how to write a blog which is quickly approved by the SEO team. A lot goes behind content that ranks. An ideal blog should follow some SEO guidelines so that Google finds it worthy of ranks. Guidelines that...
15 Pointer Blog Optimisation Checklist That Makes My Life Easier!
Blogging is an integral part of an ideal content marketing strategy. However, more often than not, blog uploading is delegated to junior-level SEO resources. They, because of their inexperience, miss out on some crucial blog optimisation SEO techniques. Below is a...
How To Successfully Generate Sales For Your E-commerce Businesses Using Online Advertising?
Easy access to content management frameworks like WooCommerce and cloud solutions like Shopify has enabled everyone with access to the internet and an ability to research well, to start his or her own online business in quick easy steps. I come across so many new...
15 Not-So-Funny Digital Marketing Jokes For Agency Life
If there’s one thing that the internet has taught brands & agencies alike, is that humour is perhaps the most powerful force in pop culture. From serious shows, like Sacred Games, causing a tsunami of hilarious memes, to serious events like political press...
Read and Uncomplicate The New NoFollow Link Attribute Update by Google
Backlinks have been an integral part of Google’s ranking algorithm system. These backlinks help Google calculate a page rank for a website and understand its relevance to a topic. Checkout the official Page Rank formula below and see how a link plays a significant...
IT Team has Done you Wrong! These Ideas About Passwords are Wrong
If you do this, your customers will start recognizing your brand!
Are you planning to start a new business? Or do you already have a business set up? You might think that having a generic logo along with a tagline is more than enough to create an identity for your brand. But that’s not true. People can’t simply look at a logo and...
Can Digital Marketing Jobs be Automated?
Was the same question that occurred to me this morning when I had just gotten up and asked my phone to start my morning routine by saying, "Hey Google, Good Morning". My virtual assistant quickly wished me back, took my phone off silent, started narrating my calendar,...
Content Marketing #101
What is content marketing? Content marketing is a strategic marketing approach where content (blogs, videos, podcasts, social media posts) is used to spread awareness about your brand or product in an extremely subtle manner and then driving the audience towards...
8 Ways To Make Money From Your Blog
The digital wave has brought with itself easy accessibility to the web, quick ways to build your own content platform (or a blog) and ways to quickly load it with tremendous quantities of content. Now that we have millions of blogs around the web, bringing traffic to...
Beginners Guide to Amazon Ads
Amazon’s consistency, obsession with automation, and brutal price competitions have helped it dominate the e-commerce industry. Last years’ financials show that Amazon India has superseded Flipkart in GMV sales and has come out as the biggest e-commerce companies in...
Top Data Analysis Mistakes Digital Marketers Make
It is no secret that Data Analysis is an integral part of Digital Marketing. However, unknowingly, a lot of marketers and business owners are inferring incorrect insights from Google Analytics, eventually jeopardizing their digital strategy. Let’s take a look at the...
How to Start an E-Commerce Business in 6 Steps
Faster internet, safer online transactions & lower cost of technology has given immense opportunity to every single individual in the country today to start a business on their own. While starting an e-Commerce business may sound tricky at the start of it, with a...
Conversational Website: The Chatbot Your Website Needs For Increased Engagement & Conversions
Do you have a chat functionality on your website? If yes, there’s a very good chance you would agree on the power of a chat with your sales executive and conversion rates via the same. Well, conversational websites are the next big milestone in this direction....
How to develop User Personas for your business?
What exactly is a User Persona? It is a fictional character carved out from your target group. These user personas will even have a name like real people. It's like picking up your ideal customer and listing down their characteristics. Why is a User Persona important?...
Hire an agency or set an in-house team?
Almost, every business leader who is looking at scaling marketing operations faces this conundrum at least once in their lifetime. And even when they finally decide, after so much deliberation, they are always unsure about the move. The truth is that there is no right...
Why Does Weird Stuff Get Viral On Social Media?
We always ask ourselves, whack our brains & curse our destiny, thinking why Dhinchak Pooja is so famous? Even though she has no talent (duh!) We come across unusual and weird things going viral all the time. Be it some stupid challenges or a cringe-worthy video!...
How to Find the Right Image for Your Artworks? by an SEO Expert
A guy with SEO experience knows how to do a fine Internet search. Well because they are the one who put it there, right. One of our designers always pursued the SEO team to help him find a good image, his reasoning was that they found, or helped him find the correct...
Email Marketing Tips: Reasons Why Your Open Rates Are Poor
Let me ask you a million dollar question - does email marketing really work? There’s a ton of data from reputed organizations which show fancy bar graphs on how email marketing such a significant channel for acquisition as well as retention. To answer it in short, it...
6 Hot Facebook Features for Better ROI by A Facebook Ads Expert
Facebook, the most popular social media platform with around 2.27 billion monthly active users, it is also the best social media advertising platform. Apart from the obvious fact of daily active users, there are a few more interesting statistics that make it so...
Online Reputation Management with Case Study
My article on personal branding was recently published on www.entrepreneur.com, a website read by the business community with a readership of 15 million people, every month. Having read a lot about personal branding in my digital career of 5 years, it...
4 Simple Ways to Boost your E-commerce Sales
With an internet population of more than 500 Million in India, as of December 2018 and an expected increase 10 Million users every month, there is no doubt that E-commerce is an extremely essential tool for Businesses & it has become completely crucial for brands...