Delivery Overview

• Keypak was one of the largest independent packaging solutions company in Canada when they came to us with a unique problem statement – their offline sales via their sales rep was excellent but they felt they were losing out on online sales, they understood the opportunity cost of not deploying an online store.
• It was quite an interesting problem to solve and thus, we jumped on to it right away.
• The first leg of the exercise was to understand the Canadian B2B market, customer journeys / buying patterns, research methodology & competitors in the packaging solutions space.
• The team at Keypak was supremely helpful in conducting a workshop for us to understand these points while the team at our end did their own research. One key insight in this stage was that North American audiences take their time very seriously and thus they don’t like too much faff / elaboration. In one way, they prefer being transactional in those items which are functional in nature (like this website). Hence, too much information about the legacy of the brand, the core ethos & principles or the unwanted product knowledge would take a backseat.
• Based on the learnings so far, a first draft of the customer journey workflow & taxonomy were created to understand if we were on the same track as the client expected us to be.
• Post this the journey was quite seamless for both teams – Keypak & DigiChefs.
• The next steps followed were – wireframing, designing, content, development & testing. The entire process was completed in 3 months. All above steps were done in parallel sprints to ensure different teams were working on each of the pages simultaneously.
• Around 3000 products were uploaded using a seamless product upload mechanism.
• The functional bit & features were finalized over some back & forth in terms of how much flexibility did the website need to provide to the customer.
• During the testing stage, care was taken to see if the website worked well on different screen sizes, OS, devices & more.
• We did come across some bugs that would be fixed and resolved over the next 2 weeks after staging the website on beta server.
• We even built a backend for the Keypak team to analyze website & sales performance, order tracking, scheduling product shipments, generating invoices, etc.