Thinking Lab

Digital marketing has proved to be a solid way of exponential growth for businesses and organizations. It contributes to brand exposure and worldwide reach. It is also less expensive than traditional forms of marketing. Various charity groups had substantial financial...

Let’s take a look at how some of the well-known social welfare industry brands boosted their brand presence with our digital marketing expertise!   Young Volunteers Organization is an NGO in Mumbai, which is based on the crowd-sourcing model. They had 0 admin...

The logistics and shipping industry is the primary link between consumers and producers. Most of the producers of different products are marketing online. As per the data, 95% of B2B marketers utilize social media content in some form.  Digital marketing is crucial...

Digital Marketing has been a pivotal moment for the logistics & shipping industry. Many brands in this industry have successfully incorporated social media marketing, email marketing, SEO, and website development to enhance their online presence and add value to...

The momentum and grace with which the health & fitness industry has digitalized itself is beyond commendable, notably, post Covid-19 pandemic. Honestly, digitalization was and still is the need of the hour, especially for brands who are yet to digitalize their...

The health & fitness industry has adopted digital reformations remarkably. In fact, if you dive deeper into the world of digital marketing for health and fitness brands, you’ll see how well they have incorporated influencer marketing, affiliate marketing, as well...

Did you know that 35.7% of consumer electronics buyers tend to get influenced by internet advertisements?  The space of consumer electronics is crammed. Its growing customer base comprises of gen-z & millennials who tend to treat electronic products as important...

The consumer electronics industry is one of the most flourishing industries in the world. One of the key factors for the growth of brands in this industry has been various digital marketing tools. From influencer marketing campaigns to video marketing, consumer...

According to research, 90% of marketers were able to quickly raise brand recognition by using social media for just a few hours a week. Social media is becoming the main information source, and businesses take advantage of this by adapting their marketing plans to...

Digital marketing, when used effectively, may change the way people see your business, boost sales, and enhance profits. Digital marketing enables companies to make their products and services available to consumers in the easiest way possible. Whether it’s by...

There has been a dramatic change in schooling as a result of the growth of the internet. Students nowadays use the internet to learn, which has also played a critical role in transforming the education industry. Most educational institutions are switching to a strong...

Creating a brand identity in the education market requires selling content in the most straightforward and easy-to-understand way possible. As a result, many educational businesses see LinkedIn, Instagram, and Facebook as excellent marketing platforms. If you want to...

The food & nutrition industry as a whole has transitioned majorly from offline to online in recent years. This shift was indeed necessary for the industry to be able to sustain itself. Did you know? Nearly 57% of customers now order their food online, from a...

The food & nutrition industry has witnessed a major transition from offline to online in recent years, wherein a large chunk of its operations has shifted online. From creating substantial brand awareness for your brand using social media marketing to leveraging...

Today many of us use information that’s available on the internet to explore various options before investing in anything. Life has become easy and fast-paced with the use of smartphones, laptops, and computers and the accessibility of the internet. To stay afloat...

Digital marketing has often proved to be impactful in real estate marketing throughout the years. The tactics have proved successful in recent years and cannot be disregarded. However, you need to have a strong online presence if you want to grow your real estate...

The Banking, Insurance & Financial sector is one of the biggest drivers of any economy. Being such a major player in the economy, it becomes imperative for the BFSI sector to adopt digital transformation. Nowadays, people look for relevance & simplified...

Today, digital marketing platforms have become a basic ground to connect with prospective customers. Being an ever-evolving field that greatly impacts the economic growth of the country, it’s crucial for the BFSI industry to stay relevant and adopt the digital way of...

Did you know that in the past two years, the online search for “most reliable car(s)” has grown by 70%? When it comes to making a decision about purchasing a car or auto parts, online search is what the customers first begin with. The internet user base is a huge...

Consumers today are increasingly getting influenced by what they see on digital platforms. The automobile industry has smartly used this trend to its advantage by deploying social media marketing strategies to increase brand awareness, paid ads to grow its sales, and...

The B2B industry is one of the most demanding industries in terms of quality, speed, and accuracy. This is because they must consider many factors while deciding on a product or service. They have to consider the needs of their customers, cost-effectiveness,...

Digital marketing is the need of the hour for all B2B businesses in the 21st century. As the world moves online, traditional methods of gaining presence for your B2B company are becoming less effective in providing outcomes. B2B enterprises must be present wherever...

It's no surprise that the digital marketing industry is booming with the rise in the number of internet users. Digital content is constantly consumed by people, which opens an easy portal for every industry to market their products and services to the right audience...

The travel and tourism sector is now one of the most impacted by digital advancement. The travel and hospitality sector engages communities and ensures that its customers enjoy the greatest vacations possible. This has been enhanced with the use of digital marketing...

The last 2 years have redefined marketing strategies in the beauty and skincare industry. From traditional media to digital marketing, the shift has been substantially fruitful for the industry. But why was this change crucial? The answer to this is convenience,...

Over the last two years, the beauty & skincare industry has witnessed an enormous rise and one of the crucial reasons behind it is the power of digital marketing.  From establishing a strong brand presence in the market to using analytics for evaluating...