What is the Future of Digital Marketing?
We’ve come a long way. We, as marketers. Marketers who’re ever obsessed with starting a conversation with that audience we think wants (or needs) to hear our message. From a time in the past when we thought a billboard was the best (and the only) way to tell a story,...
Top 3 Myths about WordPress (Busted)
It was 2008 when I was first introduced to a blogging platform that was slowing catching up among my peers. At a time when the concept of blogging itself was very new to me, the interaction with WordPress was like entering a whole new dimension. While Blogger was...
Top Real Estate Lead Generation Tactics for Builders (and Brokers) That Actually Work
The past 2 years were quite eventful for the real estate sector in India. You were greeted with demonetization, then GST implementation and further RERA. Each of these 3 elements had much to do with the way real estate marketing was done for buyer leads generation....
6 Common SEO Mistakes Big Brands Should Avoid
In this digital era, digital marketing is indeed a part of the laundry list in the marketing plan for most brands. SEO is one of the most important constituents, this article talks about some SEO mistakes that most SEO experts perform. This 6 pointer list will...
#5 Common Mistakes Small Businesses Should Avoid in Online Advertising
Are you a small business owner and you are looking forward for promoting your business online? I am almost certain that you would have heard that online advertising give you much better returns as compared to other mediums. Well, that may not be entirely correct for...
5 Tools To Help You Increase Followers & Boost Your Instagram Marketing Strategy
YOU, YES YOU! Looking to get a hand for your ever changing, ever growing and every challenging Instagram Marketing strategy? Nope, I’ll not try to sell you any of our services! But yes, today I’ll talk about 5 most useful tools that I’ve found on the Internet that...
Brand Owned Website vs. Marketplace: How should a new brand sell online?
A website is almost equivalent to a visiting card now, everybody has one, irrespective if they deserve one or not. Do you have an e-commerce website to sell your products online? Well, congratulations you just added a drop of water to the sea. As many as 1,06,086...
Top 5 Reasons to Outsource Your Digital Marketing
Every great story needs to be told, for, it is that very act which makes it so. Businesses today are promoting far more than just products & services. They are promoting stories that resonate with consumers, a skill that demands a compelling storyteller. Think...
Get Up To Speed, with IGTV
Unless you’re living under a rock, you might already have heard of IGTV (Instagram TV). Launched by Instagram in June this year while celebrating 1 million active users on Instagram. IGTV lets you upload a video which is longer than 60 seconds. Currently limited to...
Mobile App Marketing Plan – How to Promote Your App to Increase Downloads?
Much is spoken about the significance for brands to build an app, for a plethora of benefits that apps help brands within the long run. However, there isn’t adequate information on how do you have users commit to your app (or download your app). Flashback, 7 years...
Top 5 Skills to Excel in a Digital Marketing Career.
Digital marketing is a fresh business vertical, it’s yet to be incorporated in our academics completely. As a result, we don’t have educated & experienced whales in this domain; everyone is still a fish (big, small or mere fingerlings)....
Is YouTube Threatened By IGTV?
Since the inception, YouTube has grown multi-folds in social media and video entertainment industry. It took turns to adapt to various new tech reforms like taking over traditional and smart TV viewing, Live videos, 360-degree videos, APIs and more. What’s on YouTube...
4 Essential Qualities You Need to Begin Your Career in Marketing
Interacting with young marketing enthusiasts is fun. I’ve met both the kinds – the ones who’d decided they want to dive into the pool of marketing/advertising since they were 15; and the ones who took up marketing because, well, there was nothing else they could think...
5 Interesting Innovations from Google Marketing Keynote 2018
Earlier this month, Google held their annual Marketing Innovations Keynote, where they unveiled their latest Ads, Analytics & Platform Innovations. Here are some interesting things that you should look out for: Highlights from Google's 2018 Marketing Innovations...